Our whitepapers examine problems that you might have in your business, and one potential way for you to solve those problems. Take a look at what’s possible:

Members Only: The Rise of Private Social Media

As public social media like Facebook, LinkedIn, and Instagram become more and more difficult for marketers to reach audiences without paying a fortune, and for users to have meaningful conversations, audiences are turning to private social media platforms. Platforms like Discord, Slack, and Telegram have grown by millions of users in the last few years...

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12 Days of Data: A Look At Marketing Data from 2022

Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take into...

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The Data-Driven Marketer’s Essential Planning Guide for 2023

The Data-Driven Marketer's Essential Planning Guide for 2023 Wouldn't it be great to know when your audience is paying attention, and when they're literally checked out? With that knowledge, wouldn't you schedule campaigns for when they're around and avoid big spends when no one's at their desks? In The Data-Driven Marketer's Essential Planning Guide for...

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How to Identify TikTok Influencers

TikTok has become one of the largest social networks, a contender for massive attention and ad budgets. Since its introduction in 2017, it has soared to over a billion monthly users; in 2021, Cloudflare ranked TikTok as the most popular website of the year, ahead of Google. So popular is TikTok that companies like Facebook...

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Powering Modern SEO with Social Media Data

What makes search engine optimization work in 2021? How will search marketers adjust to ever more sophisticated AI algorithms? Advances in artificial intelligence have negated or even made harmful old, traditional search engine optimization (SEO) practices. Search marketers who seek growth from organic search traffic must now compete not only against other direct competitors but...

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Social Media 2020: Where to Invest Time and Resources in Social Media Marketing

The past 18 months have been tumultuous as major social media platforms have made significant quality of life changes that have impacted both consumers and brands. With all these changes, it's difficult to know what to plan for in the coming year with social media marketing. Will Facebook continue to rule the roost? Is Twitter...

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2019 Social Media Influencer Benchmarks

A key question in social media marketing is, “What are the industry standards/benchmarks?” for any number of statistics. However, finding appropriate, timely benchmarks can be difficult, time-consuming, and expensive. We recently came across a website charging $50 for a single influencer benchmark for Instagram using old 2017 data. So, we took it upon ourselves to...

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Powering Customer Experience with Predictive Analytics – Free WhitePaper

How much time do marketers spend planning, talking, thinking, dreaming, wondering - and not actually doing? Too much time. It can be overwhelming to know what the right move is, especially when money and metrics are involved. You don’t want to waste money, you don’t want to waste your time, and you don’t want to fail...

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Fixing LinkedIn Sharing Counts with Machine Learning

 Missing data is the bane of every industry and profession that aspires to be data-driven. Few things are worse, however, than having data and then having access to the data revoked by a third party. This is the situation that content marketers find themselves in today as social networks restrict more and more access...

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