In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows. Each show offers video, audio, and a transcript so you can enjoy it in the format that works best for you.
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Recent Episodes of In-Ear Insights
- In-Ear Insights: Data Protection, AI and PrivacyIn this week’s In-Ear Insights, the TrustInsights.ai podcast, Katie and Chris discuss data protection, AI and privacy. How do you protect your data and client/customer data when using AI tools like ChatGPT? Learn the two major protection classes and three levels of data protection in this episode. Tune in to find out more! Watch the video ...
- In-Ear Insights: Generative AI for Conference AttendeesIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for conference attendees. Using the MarketingProfs B2B Forum 2024 (#MPB2B), you will learn how to leverage AI to define your goals, create a detailed plan to achieve them, and optimize your conference experience. You’ll discover how to ...
- So What? AI Music Generation for MarketingSo What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how AI music generation tools, like Suno, are changing the landscape of music ...
- In-Ear Insights: Generative AI for Strategic PlanningIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for strategic planning. You will learn how to leverage AI to translate data into actionable insights, overcoming the common struggle of understanding what to *do* with your marketing data. You’ll discover how to use AI to identify the ...
- In-Ear Insights: Gender Representation, Event Marketing, and Speaker SelectionIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the important topic of speaker selection at events, specifically focusing on inclusivity and representation. Discover the challenges and considerations when selecting speakers for events, particularly when catering to a specific audience, like women in a particular industry. Learn valuable strategies for ...
- So What? Behind the Scenes of the Marketing Over Coffee PodcastSo What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? you’ll learn the secrets behind the scenes of the popular marketing podcast, Marketing Over Coffee. Katie Robbert interviews John Wall, ...
- In-Ear Insights: Responsible AI Part 4: Implementing Responsible AIIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss implementing Responsible AI in your business. Learn how to align AI with your company values, establish accountability, ensure fairness in AI outputs, and maintain transparency in your AI practices. By understanding these elements, you can unlock the true potential of AI ...
- In-Ear Insights: MAICON 2024 Key TakeawaysIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the Marketing AI Conference (MAICON) 2024. Learn why scaling AI beyond consumer tools like ChatGPT is crucial for businesses looking to leverage its full potential. Discover why process decomposition is essential for successfully integrating AI into your ...
- In-Ear Insights: Responsible AI Part 3, Data PrivacyIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the importance of data privacy when using generative AI for marketing. You’ll discover the risks of blindly trusting AI vendors and the critical role of transparency in building trust with your audience. Learn why a robust AI responsibility plan is not ...
- In-Ear Insights: Responsible AI Part 2, Managing BiasIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the issue of bias in AI, particularly managing bias in large language models. Discover real-life examples of how bias manifests and the potential consequences for businesses, including reputational damage and the reinforcement of harmful stereotypes. You will learn about a ...
- In-Ear Insights: Responsible AI Part 1, OverviewIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the meaning of “responsible AI,” a term that feels like a buzzword, and how it lacks a common understanding. You will learn why aligning AI with your company values is crucial for reducing harm and ensuring ethical practices. Katie and Chris ...
- In-Ear Insights: Product Market Fit and the Ideal Customer ProfileIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to use the power of Ideal Customer Profiles (ICPs) to achieve product market fit and accelerate your marketing success. You’ll learn practical strategies for leveraging ICPs to validate your product ideas, ensuring you are building solutions your target audience ...
- In-Ear Insights: MAICON 2024 Trust Insights TalksIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their upcoming MAICON 2024 talks on managing the people who manage AI and the importance of open AI models. Discover why open models give you more freedom and control over your AI than closed models. Learn why marketers should understand both ...
- In-Ear Insights: Change Management and Generative Artificial intelligenceIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss change management, generative artificial intelligence, and how to help your team embrace AI and what to do with team members who are resistant to AI adoption. Learn why the human element remains critical for successful AI implementation and how to best ...
- In-Ear Insights: Limitations of Generative AnalyticsIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the limitations of generative analytics, particularly for casual users. Discover why subject matter expertise is still essential for accurate data analysis, even with these powerful tools. Learn practical strategies for determining if a task is suitable for generative AI and how ...
- In-Ear Insights: What is Generative Analytics?In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative analytics, a new way to use AI to get more from your data. Discover why simply collecting data isn’t enough and how generative analytics helps you uncover actionable insights. Learn practical ways to apply this approach to your marketing efforts ...
- In-Ear Insights: CEO Perspective on Generative AI and the Future of WorkIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the future of work and how the capabilities of generative AI are changing how executives think about building a team. Learn why simply cutting staff to save money is not a viable long-term strategy. Discover the questions you should ask to ...
- In-Ear Insights: Trust and Influencer Marketing StrategyIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crisis of trust in institutions, influencer marketing strategy, and what it means for your marketing. Learn why Gen Z gravitates toward individual influencers and away from brands. Discover how to adapt your marketing to include influencers, even if you’re not ...
- In-Ear Insights: Generative AI for Non-Business Use CasesIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for non-business, fun tasks. You’ll discover how to leverage generative AI to solve everyday challenges like creating a recipe with specific ingredients or remembering what to pack for a trip. You’ll learn how to use AI to enhance ...
- In-Ear Insights: Generative AI Data Management Best PracticesIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI data management best practices and how to leverage qualitative data for content marketing. You will learn how to extract valuable customer questions from various sources like webinars and forums using AI. Discover effective methods to prioritize this wealth of ...
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