In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows.

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Recent Episodes of In-Ear Insights

  • In-Ear Insights: Predictive Analytics If You’re Data-Poor
    In this week’s In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you’re data-poor. What data is available to forecast and work with? How do you create data when you don’t have it, and what strategic advantage might this confer? Tune in to find out! Watch the ...
  • In-Ear Insights: Generative AI Impact on Search Engine Marketing
    In this week’s In-Ear Insights, Katie and Chris discuss the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search. What will be the generative AI impact on search engine optimization? Tune in to find out, and what steps you should take to prepare for the future. Watch the video ...
  • In-Ear Insights: Generative AI and Job Losses
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI and job losses and its role in the corporate world. They debate the consequences of replacing human roles with AI, emphasizing the risks and short-term thinking involved in such decisions. The episode explores the evolving nature ...
  • In-Ear Insights: Strategic Value of Analytics
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial role of analytics in digital marketing and how it’s often seen as the bearer of bad news. They explore the common pitfalls companies face when they only sporadically review data, leading to missed opportunities for timely adjustments. Katie emphasizes ...
  • In-Ear Insights: Unlocking Workforce Potential with Generative AI
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss unlocking workforce potential with generative AI and the evolving landscape of artificial intelligence in the workforce. They delve into the capabilities and limitations of AI, contrasting its performance against human tasks and creativity. The conversation highlights the importance of human critical ...
  • In-Ear Insights: Generative AI in 2024
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI in 2024 and the rapid advancements in generative AI over the past year, including significant developments in various AI models. They explore how these technologies impact businesses and the importance of understanding their capabilities and limitations. The conversation also ...
  • In-Ear Insights: 2023 Year in Review
    In this week’s In-Ear Insights, Katie and Chris look at 2023 in the rearview mirror in their 2023 year in review. What a year, from GA4 to Generative AI – what did we learn? What’s changed, what stays the same, and what can we look forward to in 2024? Tune in to find out! Watch the ...
  • In-Ear Insights: Quality, Quantity, Productivity, and Generative AI
    In this week’s In-Ear Insights, Katie and Chris debate the importance of quality work vs. quantity work, measuring employee productivity, and how generative AI may impact the way you think about staffing and hiring. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Need help with your ...
  • In-Ear Insights: Can Generative AI Replace the CEO?
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris delve into the intriguing topic of artificial intelligence in leadership roles, specifically discussing whether generative AI can replace the CEO role. You’ll learn about the balance between automation and human leadership, questioning what roles can be automated and the implications of AI ...
  • In-Ear Insights: Social Media Marketing Basics for Food & Beverage
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss social media marketing and rebuilding a restaurant’s social media presence. They focus on establishing basic consistency first before considering more advanced tactics. They cover the importance of predictability for building trust and meeting audience expectations. You’ll learn an effective approach for ...
  • In-Ear Insights: Generative AI Business Continuity Planning
    In this early episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI business continuity, the recent drama at OpenAI and what it means for businesses relying on their AI services. We talk about the importance of having backup plans and avoiding putting all your eggs in one basket when it ...
  • In-Ear Insights: Custom GPT & Software Development Best Practices
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Custom GPT setup, the pros and cons of using AI chatbots like ChatGPT to automate content creation, and best practices for training them effectively, such as the TrustInsights.ai 5P framework and the SDLC. Watch the video here: Can’t see anything? Watch it on ...
  • In-Ear Insights: Add AI To Everything? CEO AI Strategy
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss CEO AI strategy and whether businesses should add AI to everything just because it’s trendy. They explain why following directives to “AI-ify everything” can backfire, and share a smarter approach using processes like creating user stories and the Trust Insights 5P ...
  • In-Ear Insights: Predictive Analytics, Productivity, and Management
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to better manage people and marketing through frameworks, predictive analytics, and anticipation. We talk about how anticipating questions, needs, and potential issues can help smooth communications between managers and employees. Chris shares how predictive analytics and AI assistants can help ...
  • In-Ear Insights: Changing Your MarTech Stack
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss changing your MarTech stack and how to thoughtfully add new marketing technology to your existing tech stack. They talk through the importance of gathering requirements upfront to ensure you select tools that solve your specific business needs. Katie asks questions to ...
  • INBOX INSIGHTS, October 11, 2023: Understanding Customer Needs With Purpose and Data
    INBOX INSIGHTS: Understanding Customer Needs With Purpose and Data (10/11) :: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Understanding Customer Needs With a Purpose Each week when I sit down to write the opening to the newsletter I ask myself, what would ...
  • In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal ...
  • In-Ear Insights: Generative AI Governance Strategies for Leaders
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI governance and adoption in business and how leaders can put effective guardrails in place through understanding employee needs and setting clear expectations. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio ...
  • In-Ear Insights: How to Vet and Hire an Analytics Agency or Employee
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to vet and hire the right analytics expert or analytics agency for your business. We cover the importance of having your processes and goals clearly defined before bringing on help, so you can assess if a potential hire or agency ...
  • In-Ear Insights: Generative AI and the Future of Work
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI on businesses, especially hourly businesses like agencies. They explore the problems with time tracking and utilization rates, and how it breeds inefficiency. Katie shares her experience being forced to innovate on command. Chris talks about the ...

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