In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows.

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Recent Episodes of In-Ear Insights

  • {PODCAST} In-Ear Insights: 2022 Social Media Strategies
    In this episode, Katie and Chris discuss the state of social media, and what to think about as you plan your 2022 social media strategy. Listen in as we discuss our own social media strategies, approaches for things like Tiktok, attribution modeling, and changing the fundamentals of how we use social media itself. Tune in ...
  • {PODCAST} In-Ear Insights: Basics of Tiktok Analytics and Tiktok Data
    In this week’s In-Ear Insights, Katie and Chris tackle Tiktok. What data is available to marketers and creators? What data is not available by normal means? What kind of analytics does Tiktok provide – and what kind of analytics do you need to obtain for yourself? Tune in to find out. Watch the video here: Can’t see ...
  • {PODCAST} In-Ear Insights: 2022 Marketing Trends
    In this week’s In-Ear Insights (the @trustinsights podcast), @katierobbert and @cspenn answer the most common question in our inboxes: what are the 2022 marketing trends we should be paying attention to? Find out why trend spotting is unreliable, what data sources to check for actual trends, and what Katie and Chris think are actual trends ...
  • {PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers
    In this week’s In-Ear Insights, Katie and Chris answer a question from the MarketingProfs B2B Forum on how YouTube analytics data can be used for B2B marketing – and how YouTube itself fits into your B2B marketing strategy. Watch and listen for tips on how to do YouTube research to inform your YouTube strategy as ...
  • {PODCAST} In-Ear Insights: Budgeting Appropriately for Marketing Strategy
    In this week’s In-Ear Insights, we answer a question from Janine at a recent webinar who asked how to persuade decision-makers to invest in a more comprehensive marketing program. We talk through some conceptual frameworks to help marketers and executives understand different levels of investment needed to make marketing succeed holistically – and when you ...
  • {PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics
    In this week’s In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don’t add up? When your Facebook results conflict with the data in Google Analytics, when your CRM doesn’t match your marketing automation, when accounting asks you why your forecasts were wrong – what do you ...
  • {PODCAST} In-Ear Insights: Storytelling With Highly Technical Content
    In this episode of In-Ear Insights, Katie and Chris tackle a recent question: “My struggle is how to create connection, emotion and story from highly technical content. Any advice?” They dig into customer behaviors, user stories, and other tips & tricks you can use to lift your technical content up. Tune in to find out ...
  • {PODCAST} In-Ear Insights: Managing Constructive Criticism
    In this episode, Katie and Chris reflect on a recent focus group in which we received lots of helpful, constructive criticism. What do you do with constructive criticism? How do you categorize and prioritize it? Listen in as we discuss our own focus group results and what we’ll do to move forward. Watch the video here: Can’t ...
  • {PODCAST} In-Ear Insights: Roadmap for Quitting Facebook As a Business
    In this episode, Katie and Chris reflect on the revelations about Facebook Inc. and how a company’s business practices can put it so far out of alignment with your core values that you have to stop doing business with them if you want to stay true to your values. But making a major change like ...
  • {PODCAST} In-Ear Insights: Using Data to Build a Content Marketing Roadmap
    In this episode inspired by a question from Content Marketing World, Katie and Chris talk about how to use data and analytics to build a content marketing roadmap. What data should you pay attention to? What does a data-driven content marketing roadmap look like? Tune in to find out! Watch the video here: Can’t see anything? Watch ...
  • INBOX INSIGHTS, September 22, 2021: New Website, Accountability, Personal Branding Lessons
    INBOX INSIGHTS: New Website, Accountability, Personal Branding Lessons (9/22) Take a free course with MarketingProfs during the MarketingProfs Open House on September 23 here » Accountability We launched a new website. Let me say that with more enthusiasm. We launched a new website!!! This is a project that we started working on last year and we’re seeing our vision come to ...
  • {PODCAST} In-Ear Insights: After Action Reviews and Branding Lessons
    In this episode, Katie and Chris take a stroll down memory lane to look at old reports the company did in 2018. What lessons have we learned that apply to marketing, analytics, and communicating results today? Learn about lessons for professional development and how personal branding can apply to your marketing. Tune in to find ...
  • {PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing
    In this episode, Katie and Chris discuss what makes truly compelling content marketing, from storytelling structures to research and development. How do you keep people engaged in your content? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Need help with your ...
  • {PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
    In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what ...
  • {PODCAST} In-Ear Insights: Marketing Strategy and MarTech Stack Drift
    In this episode of In-Ear Insights, Katie and Chris discuss MarTech stack drift. What happens when your strategy changes, but your marketing technology doesn’t? What are the consequences, and how do you begin remediating it? Tune in to hear the 5-step strategy for realigning your MarTech with your overall strategy. Watch the video here: Can’t see anything? ...
  • {PODCAST} In-Ear Insights: Simple and Complex AI in Marketing
    In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Tune ...
  • {PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough
    In this episode of In-Ear Insights, Katie and Chris walk through the new attribution modeling in Google Analytics 4. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than ...
  • {PODCAST} In-Ear Insights: Mitigating Biases in Market Research
    In this episode of In-Ear Insights, Katie and Chris talk about biases when conducting market research. Whether you’re conducting surveys, 1:1 interviews, or focus groups, what you bring into your research can dramatically affect – and even invalidate – the outcome. Learn how to mitigate these problems and keep your research as free of tainted ...
  • {PODCAST} In-Ear Insights: Essential Management Skills
    In this week’s In-Ear Insights, Katie and Chris answer a listener question: what are the most important skills or things to know when you become a new manager? What are some of the major obstacles that individual contributors face when finding themselves in a management role? Tune in to find out some of the mistakes ...
  • {PODCAST} In-Ear Insights: Slowing Institutional Knowledge Loss
    In this episode of In-Ear Insights, Katie and Chris tackle the loss of institutional knowledge and how we could prevent it. If you’ve ever been at a conference over the span of a few years, you’ve heard the same questions come up during Q&A over and over again. Why? Because companies aren’t doing a good ...

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