In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows.

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Recent Episodes of In-Ear Insights

  • {PODCAST} In-Ear Insights: Analytics Amnesty and Change Management
    In this week’s episode, Katie and Chris examine the concept of analytics amnesty as part of change management. When you know things are wrong or broken, and you’re committed to making a change for the better, you may need to declare amnesty – a reboot that removes any and all blame for the way things ...
  • {PODCAST} In-Ear Insights: Affiliate Marketing Overview
    In this week’s In-Ear Insights, Katie and Chris take a walk on the wild side of affiliate marketing. What is affiliate marketing? What is affiliate marketing’s relationship with influencer marketing? How do you know if affiliate marketing is something to consider for your marketing mix? Tune in to find out! Watch the video here: Can’t see anything? ...
  • {PODCAST} In-Ear Insights: Business Strategy
    In this episode of In-Ear Insights, Katie and Chris talk about business strategy. From popular frameworks like SWOT analysis to concepts like Simon Sinek’s Start With Why, as well as the Trust Insights 5P Framework, learn how to approach business strategy and distill down the massive concept into actions you could take. Watch the video here: Can’t ...
  • {PODCAST} In-Ear Insights: Local SEO Basics
    In this episode of In-Ear Insights, Katie and Chris talk about local SEO and the four key sets of local SEO basics – technical SEO, on-site local SEO, content, and off-site local SEO. Learn the basics and what companies local SEO benefits most. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the ...
  • {PODCAST} In-Ear Insights: Exploring the AI/ML Lifecycle
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris walk through the AI and Machine Learning Lifecycle. When you’re thinking about deploying artificial intelligence and machine learning in your organization, especially for marketing purposes, what are the steps in the process you need to consider? Listen in and discover what basic ...
  • {PODCAST} In-Ear Insights: Google Analytics Audit Case Study Review
    In this episode of In-Ear Insights, Katie and Chris review a case study of a client who was missing attribution data on more than 75% of their website visitors. When your data is that dirty, making good, data-driven decisions is all but impossible. Watch or listen as they talk through what happened and some ways ...
  • {PODCAST} In-Ear Insights: 2022 Social Media Strategies
    In this episode, Katie and Chris discuss the state of social media, and what to think about as you plan your 2022 social media strategy. Listen in as we discuss our own social media strategies, approaches for things like Tiktok, attribution modeling, and changing the fundamentals of how we use social media itself. Tune in ...
  • {PODCAST} In-Ear Insights: Basics of Tiktok Analytics and Tiktok Data
    In this week’s In-Ear Insights, Katie and Chris tackle Tiktok. What data is available to marketers and creators? What data is not available by normal means? What kind of analytics does Tiktok provide – and what kind of analytics do you need to obtain for yourself? Tune in to find out. Watch the video here: Can’t see ...
  • {PODCAST} In-Ear Insights: 2022 Marketing Trends
    In this week’s In-Ear Insights (the @trustinsights podcast), @katierobbert and @cspenn answer the most common question in our inboxes: what are the 2022 marketing trends we should be paying attention to? Find out why trend spotting is unreliable, what data sources to check for actual trends, and what Katie and Chris think are actual trends ...
  • {PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers
    In this week’s In-Ear Insights, Katie and Chris answer a question from the MarketingProfs B2B Forum on how YouTube analytics data can be used for B2B marketing – and how YouTube itself fits into your B2B marketing strategy. Watch and listen for tips on how to do YouTube research to inform your YouTube strategy as ...
  • {PODCAST} In-Ear Insights: Budgeting Appropriately for Marketing Strategy
    In this week’s In-Ear Insights, we answer a question from Janine at a recent webinar who asked how to persuade decision-makers to invest in a more comprehensive marketing program. We talk through some conceptual frameworks to help marketers and executives understand different levels of investment needed to make marketing succeed holistically – and when you ...
  • {PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics
    In this week’s In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don’t add up? When your Facebook results conflict with the data in Google Analytics, when your CRM doesn’t match your marketing automation, when accounting asks you why your forecasts were wrong – what do you ...
  • {PODCAST} In-Ear Insights: Storytelling With Highly Technical Content
    In this episode of In-Ear Insights, Katie and Chris tackle a recent question: “My struggle is how to create connection, emotion and story from highly technical content. Any advice?” They dig into customer behaviors, user stories, and other tips & tricks you can use to lift your technical content up. Tune in to find out ...
  • {PODCAST} In-Ear Insights: Managing Constructive Criticism
    In this episode, Katie and Chris reflect on a recent focus group in which we received lots of helpful, constructive criticism. What do you do with constructive criticism? How do you categorize and prioritize it? Listen in as we discuss our own focus group results and what we’ll do to move forward. Watch the video here: Can’t ...
  • {PODCAST} In-Ear Insights: Roadmap for Quitting Facebook As a Business
    In this episode, Katie and Chris reflect on the revelations about Facebook Inc. and how a company’s business practices can put it so far out of alignment with your core values that you have to stop doing business with them if you want to stay true to your values. But making a major change like ...
  • {PODCAST} In-Ear Insights: Using Data to Build a Content Marketing Roadmap
    In this episode inspired by a question from Content Marketing World, Katie and Chris talk about how to use data and analytics to build a content marketing roadmap. What data should you pay attention to? What does a data-driven content marketing roadmap look like? Tune in to find out! Watch the video here: Can’t see anything? Watch ...
  • INBOX INSIGHTS, September 22, 2021: New Website, Accountability, Personal Branding Lessons
    INBOX INSIGHTS: New Website, Accountability, Personal Branding Lessons (9/22) Take a free course with MarketingProfs during the MarketingProfs Open House on September 23 here » Accountability We launched a new website. Let me say that with more enthusiasm. We launched a new website!!! This is a project that we started working on last year and we’re seeing our vision come to ...
  • {PODCAST} In-Ear Insights: After Action Reviews and Branding Lessons
    In this episode, Katie and Chris take a stroll down memory lane to look at old reports the company did in 2018. What lessons have we learned that apply to marketing, analytics, and communicating results today? Learn about lessons for professional development and how personal branding can apply to your marketing. Tune in to find ...
  • {PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing
    In this episode, Katie and Chris discuss what makes truly compelling content marketing, from storytelling structures to research and development. How do you keep people engaged in your content? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Need help with your ...
  • {PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
    In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what ...

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