In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows.

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Recent Episodes of In-Ear Insights

• In-Ear Insights: Social Media Marketing Basics for Food & Beverage
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss social media marketing and rebuilding a restaurant’s social media presence. They focus on establishing basic consistency first before considering more advanced tactics. They cover the importance of predictability for building trust and meeting audience expectations. You’ll learn an effective approach for ...
• In-Ear Insights: Generative AI Business Continuity Planning
  In this early episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI business continuity, the recent drama at OpenAI and what it means for businesses relying on their AI services. We talk about the importance of having backup plans and avoiding putting all your eggs in one basket when it ...
• In-Ear Insights: Custom GPT & Software Development Best Practices
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Custom GPT setup, the pros and cons of using AI chatbots like ChatGPT to automate content creation, and best practices for training them effectively, such as the TrustInsights.ai 5P framework and the SDLC. Watch the video here: Can’t see anything? Watch it on ...
• In-Ear Insights: Add AI To Everything? CEO AI Strategy
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss CEO AI strategy and whether businesses should add AI to everything just because it’s trendy. They explain why following directives to “AI-ify everything” can backfire, and share a smarter approach using processes like creating user stories and the Trust Insights 5P ...
• In-Ear Insights: Predictive Analytics, Productivity, and Management
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to better manage people and marketing through frameworks, predictive analytics, and anticipation. We talk about how anticipating questions, needs, and potential issues can help smooth communications between managers and employees. Chris shares how predictive analytics and AI assistants can help ...
• In-Ear Insights: Changing Your MarTech Stack
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss changing your MarTech stack and how to thoughtfully add new marketing technology to your existing tech stack. They talk through the importance of gathering requirements upfront to ensure you select tools that solve your specific business needs. Katie asks questions to ...
• INBOX INSIGHTS, October 11, 2023: Understanding Customer Needs With Purpose and Data
  INBOX INSIGHTS: Understanding Customer Needs With Purpose and Data (10/11) :: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Understanding Customer Needs With a Purpose Each week when I sit down to write the opening to the newsletter I ask myself, what would ...
• In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal ...
• In-Ear Insights: Generative AI Governance Strategies for Leaders
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI governance and adoption in business and how leaders can put effective guardrails in place through understanding employee needs and setting clear expectations. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio ...
• In-Ear Insights: How to Vet and Hire an Analytics Agency or Employee
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to vet and hire the right analytics expert or analytics agency for your business. We cover the importance of having your processes and goals clearly defined before bringing on help, so you can assess if a potential hire or agency ...
• In-Ear Insights: Generative AI and the Future of Work
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI on businesses, especially hourly businesses like agencies. They explore the problems with time tracking and utilization rates, and how it breeds inefficiency. Katie shares her experience being forced to innovate on command. Chris talks about the ...
• In-Ear Insights: Who Owns Your Data?
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access to their data, especially when using tools like Google Analytics or generative AI models. Katie and Chris explain how you ...
• In-Ear Insights: The C-Suite Guide to Generative AI
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris provide a guide to generative AI for the C-Suite and discuss how CEOs should approach understanding and using large language models and AI, starting with identifying business problems first before considering technology solutions. Watch the video here: Can’t see anything? Watch it on YouTube ...
• In-Ear Insights: Gender Bias and Fairness in Generative AI
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to mitigate gender bias in AI systems by assessing risk, implementing human review processes, and building an equitable company culture. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Need help with ...
• In-Ear Insights: Analytics Use Cases for Large Language Models
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to leverage large language models like ChatGPT with your business analytics data. We talk through real examples of using AI to analyze CRM data for buyer personas, extract tables from PDFs, summarize PowerPoints into executive briefs, transform your data into ...
• In-Ear Insights: How To Use Generative AI For Competitive Analysis
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how large language models with perfect memory can assist with competitive analysis. They explain how these tools can quickly synthesize vast amounts of public data to provide insights into competitors’ offerings, differentiation, and performance. Katie and Chris note the importance of ...
• In-Ear Insights: Which AI Tool Should I Be Using?
  In this episode of In-Ear Insights, Katie and Chris discuss how to pick the right AI tools, answering the common question, “Which AI tool should I be using?” We explain starting with the problem, not the tool. Katie recommends the 5 P’s to evaluate AI readiness. We emphasize choosing AI intentionally, testing tools against requirements. Watch ...
• AI Podcast Guests
  This data was originally featured in the July 26, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-26-2023-agency-ai-readiness-ai-podcast-guests/. In this week’s Data Diaries, in celebration both of the ubiquity of the Barbie movie and the endless torrent of news about artificial intelligence, we wanted to bring those two threads together. There are, as one might imagine, a number of podcasts ...
• In-Ear Insights: Marketing AI Conference 2023 In Review
  In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss takeaways from the recent Marketing AI Conference, MAICON 2023. We talk about the growth of the event, Chris’s generative AI keynote, and share highlights from other speakers on AI regulation, ethics, and impact on jobs. We debate whether agile development processes ...
• In-Ear Insights: Is ChatGPT Getting Dumber?
  Since its release in November 2022, ChatGPT has been lauded as a groundbreaking AI chatbot. However, recent research indicates its capabilities may be declining over time. In this episode of the Trust Insights podcast In-Ear Insights, hosts Christopher Penn and Katie Robbert ask the question: is ChatGPT getting dumber? They discuss findings that ChatGPT appears to ...

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