In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows.

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Recent Episodes of In-Ear Insights

  • {PODCAST} In-Ear Insights: What Should My Salary Be?
    In this episode of In-Ear Insights, Katie and Chris answer one of the most common questions for jobseekers: “What should my salary be?” Learn the two different methods for determining how much compensation to ask for, and ways to handle salary negotiations in interviews. Key points from this episode: 1. The first step in determining your salary ...
  • {PODCAST} In-Ear Insights: How To Adapt For The Cookieless Future
    In this week’s In-Ear Insights, Katie and Chris tackle the question on every advertiser’s mind: how to adapt for the cookieless future? What should we do about the cookieless future? What things should marketers know – what’s going away? What’s still available? What strategies should marketers pursue to no longer rely on third party data ...
  • {PODCAST} In-Ear Insights: How to Customize Content Without the Data?
    In this episode of In-Ear Insights, Katie and Chris talk about personalization and customization of content. In an era when privacy regulations are throttling data marketers can obtain and the media environment is in total chaos, how do we still manage to customize and personalize? In order to customize your content without data about people, you ...
  • {PODCAST} In-Ear Insights: Can I Believe What I Read?
    In this week’s episode, Katie and Chris tackle news media’s usage of data. Is what you read believable? How would you go about proving it? We examine some recent claims in Bloomberg and Business Insider about racial slurs on Twitter and the process for verifying that claim, extending it to the role data-savvy organizations should ...
  • {PODCAST} In-Ear Insights: Do I Need To Be an SEO Expert in 2023?
    In this episode, Katie and Chris discuss the evolution of SEO and where it’s going, where AI and machine learning fit in, and what trends to be aware of as you create content and optimize it for search in 2023. Tune in to learn more! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen ...
  • {PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways
    In this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. The great marketing ...
  • {PODCAST} In-Ear Insights: Go To Market Strategy
    In this episode of In-Ear Insights, Katie and Chris discuss the sudden re-emergence of people promoting go to market strategy (GTM) and what it means. Why is this suddenly a thing again, when GTM is as old as product marketing itself? Go to market strategy is a subset of marketing strategy that is focused on how ...
  • {PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders
    In this week’s In-Ear Insights, Katie and Chris tackle how to sell the value of data to stakeholders like the C-Suite. How do you convince people of the merits of data, of investing in data programs and projects, and ultimately to become champions for the analytics work you do? Tune in to find out! Watch the ...
  • {PODCAST} In-Ear Insights: What is Data-Driven Marketing?
    In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to hear. ...
  • {PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics
    In this episode, Katie and Chris revisit the essential basic B2B marketing metrics. They discuss the importance of metrics such as engagement rate, bounce rate, and conversion rate. They also talk about the sales funnel and how it is a tiny portion of the overall customer journey. Watch the video here: Can’t see anything? Watch it on ...
  • {PODCAST} In-Ear Insights: What Is Content Attribution?
    In this episode, Katie and Chris tackle content attribution. What is content attribution, and how does it differ from normal marketing attribution? You’ll learn about two different ways to do content attribution and one way you can get set up and running right away. Content attribution is the practice of determining which pieces of content are ...
  • {PODCAST} In-Ear Insights: Content Strategy for Social Media
    In this week’s In-Ear Insights, Katie and Chris discuss content strategy for social media, especially the difference between performative and conversational social media content. Learn what the differences are, why they matter, and how you might want to approach your own social media content strategy. Tune in to learn more! Watch the video here: Can’t see anything? ...
  • {PODCAST} In-Ear Insights: Market Research Capabilities
    In this week’s In-Ear Insights, Katie and Chris discuss market research capabilities. What kinds of resources should an organization allocate towards market research? How often should you be doing market research? What are the different kinds of market research? These questions and many more answered – tune in to find out! Watch the video here: Can’t see ...
  • {PODCAST} In-Ear Insights: Preparing for the Metaverse
    In this week’s episode, John and Chris talk about practical steps all marketers can take to prepare for one or more metaverses succeeding in a few years. What things should you be doing today? What foundation pieces should you have in place over the next few years? And what’s a safe bet whether or not ...
  • {PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting
    In this week’s episode, Katie and Chris look at the use of predictive analytics to forecast trends and learn when to put marketing campaigns into market. They examine some of the data around pumpkin spice season as well as other seasonal trends. Ever wonder when the best time is to put a seasonal campaign into ...
  • {PODCAST} In-Ear Insights: Attitude and Aptitude in Hiring
    In this week’s episode, Katie and Chris tackle the question of how to determine if someone has a good attitude and aptitude for marketing, business, or any professional even if they don’t have professional experience. The labor market is constrained for “hit the ground running” candidates, but the actual labor pool is much, much larger ...
  • {PODCAST} In-Ear Insights: What is Big Data Analytics?
    In this week’s episode, Katie and Chris walk through what big data analytics are. What criteria separates regular data and big data? What are the four Vs of big data? How do big data analytics play a role in marketing analytics? Why don’t more marketers use big data and big data analytics to improve marketing? ...
  • {PODCAST} In-Ear Insights: Marketing Measurement Strategy
    In this week’s episode, Katie and Chris talk about marketing measurement strategy. What is measurement strategy in the context of marketing? Why do so many marketers and especially consultancies and agencies mix up strategy, tactics, and execution when it comes to measurement? How should you think about your measurement strategy? Tune in to find out! Watch ...
  • {PODCAST} In-Ear Insights: Diminishing Returns in SEO
    In this week’s episode, Katie and Chris talk SEO and how to deal with diminishing returns in SEO. What should you do when your efforts aren’t yielding as much juice for the squeeze? How should you balance pillar content? What’s the role of content recycling? Tune in to find out the answers to these questions ...
  • {PODCAST} In-Ear Insights: Content Marketing Trends (2022)
    In this episode, John and Chris discuss a roundup of the most commonly identified content marketing trends. Which trends are real, actual trends and which trends are simply recycled advice? What are the trends marketers are not paying attention to? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen ...

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