Select Page

In-Ear Insights: The Trust Insights Podcast

In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows.

Listen on Google Podcasts

Listen on Apple Podcasts

Amazon Music Podcast

Listen on Spotify

Listen on YouTube

Listen on Stitcher

Subscribe directly via the RSS feed below:

https://www.trustinsights.ai/podcast

Recent Episodes of In-Ear Insights

  • {PODCAST} In-Ear Insights: Best Practices for A/B Testing for Marketers
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the similarities and differences between A/B testing and clinical trials. What aspects should marketers keep from the life or death world of healthcare, and what aspects don’t apply to the realm of marketing? Learn some best practices for A/B testing when ...
  • {PODCAST} In-Ear Insights: Do Awards Matter?
    In this episode, Katie and Chris discuss the process of submitting for awards, whether they matter, which ones matter, and what a potential awards strategy should accomplish. Tune in to find out why awards aren’t just vanity, and how they’re part of the decision-making process for sales and marketing. Watch the video here: Can’t see anything? Watch ...
  • {PODCAST} In-Ear Insights: Lessons Learned From 3 Years in Business
    In this episode, Katie and Chris discuss the lessons learned after three years of being in business. What things went well? What things surprised us? What would we do differently? What’s on the horizon? For entrepreneurs and the curious, lots of takeaways about building a company from scratch. Watch the video here: Can’t see anything? Watch it ...
  • {PODCAST} In-Ear Insights: Business Development and Sales
    In this episode, Katie and Chris discuss business development – a euphemism for sales – and how we’re thinking about growing the business as the pandemic begins to wind down. What are some of our favorite business development techniques? What doesn’t work? Listen in now! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen ...
  • {PODCAST} In-Ear Insights: What Not to Ask Female Guests on Your Podcast
    In this episode of In-Ear Insights, Katie and Chris discuss some of the silly questions interviewers had asked female guests on podcasts, especially questions related to gender and race. Learn how to ask better questions of guests, and as a guest on someone else’s podcast, how to set appropriate boundaries and even provide guidance to ...
  • What NOT to ask a female guest on your podcast
    In honor of International Women’s Day 2021, John and Katie wanted to partner up on a blog post and walk through some do’s and don’t of interviewing a female guest on your podcast.  Katie, a female, has frequently been asked the same questions over and over that provide no value to an interview.  John, a male, frequently ...
  • {PODCAST} In-Ear Insights: SEO Keyword Identification Processes
    In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own processes, including the four-part framework Trust Insights uses for its own keyword management. Watch the ...
  • {PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing
    In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and advantages/disadvantages of each. They look at network graphing databases and how many influencer identification tools struggle to correctly identify influencers based on business goals. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio ...
  • {PODCAST} In-Ear Insights: Behind The Scenes Instagram Data
    In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note the data shown in the episode ...
  • {PODCAST} In-Ear Insights: Ethics, Explainability, AI, and Tiktok
    In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by design? What are the steps we should take ...
  • {PODCAST} In-Ear Insights: Essence of Community Management
    In this episode, Katie and Chris discuss the essence of community management. What makes a community thrive? What harms it to the point of dissolution? How do we ensure the communities we’re building are set up for success? Listen in as they diagnose the Analytics for Marketers community and identify things that could be improved. Watch ...
  • {PODCAST} In-Ear Insights: SEO and Customer Retention
    In this episode of In-Ear Insights, Katie and Chris ask the question: why don’t we focus on or measure SEO for customer retention? After all, useful, valuable content isn’t solely the provenance of new customer acquisition. Keeping existing customers happy and providing them value is equally or more important – but we don’t typically measure ...
  • {PODCAST} In-Ear Insights: Marketing Operations During a Crisis
    In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders weigh the different operational decisions? Watch the video here: Can’t see anything? Watch it on YouTube ...
  • {PODCAST} In-Ear Insights: Content Formats and Reducing Friction
    In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy ...
  • {PODCAST} In-Ear Insights: 2020 Year in Review
    In this week’s In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our beloved practices like forecasting fare? And what should we think about changing for 2021? Pull up a chair, grab your beverage of ...
  • {PODCAST} In-Ear Insights: Data-Driven Marketing Tactics
    In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a practical use for attribution analysis when it comes to making very ...
  • {PODCAST} In-Ear Insights: 2021 Marketing Challenges
    In this episode of In-Ear Insights, Katie and Chris tackle the challenges you’ve listed in our quarterly survey, especially around scaling your marketing, lead generation, and dealing with incredible uncertainty. How do we scale? How do we generate more leads? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen ...
  • {PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis
    In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be greatly misleading and what alternatives exist for robust, real measurement of ...
  • {PODCAST} In-Ear Insights: What to Do When Data Doesn’t Have Answers
    In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what your options are, and what might have gone wrong that led to the situation. If you’ve ...
  • {PODCAST} In-Ear Insights: 2021 Marketing Trends
    In this week’s In-Ear Insights, Katie and Chris discuss upcoming 2021 marketing trends. It’s that time of year when everyone’s pontificating on what’s next in marketing. Listen in as we discuss: – Analytics infrastructure – Agile marketing – Private social media communities – Customer data privacy and sales – Value exchange Watch the video here: Can’t see anything? Watch it on YouTube ...

Pin It on Pinterest

Share This