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In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows.

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Recent Episodes of In-Ear Insights

{PODCAST} In-Ear Insights: 2020 Social Media Strategy, Live at Talkwalker

In this week's In-Ear Insights, Katie and Chris share takeaways and insights from the live webinar and on-site event at Talkwalker Inc.'s US headquarters. Listen as they reveal statistics that surprised them (such as the number of brands with no YouTube strategy),...

{PODCAST} In-Ear Insights: Getting Started With New Social Networks

In this week's episode, Katie and Chris discuss what it takes to get started on a new social networking platform. Interested in Tiktok? Want to up your YouTube game? Listen in for their tips on how to get started, from trialing the platform to audience analytics to...

{PODCAST} In-Ear Insights: Lead Generation and Relationship Marketing

In this week's In-Ear Insights, Katie and Chris discuss the different strategies, tactics, and methods behind lead generation, from advertising to relationship marketing to blind spots in your marketing strategy. Learn strategies for matching lead generation efforts...

{PODCAST} In-Ear Insights: Event Equipment and Multimedia

In this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how they make the most of every...

{PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD

In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the...

{PODCAST} In-Ear Insights: Predictive Analytics for Business

In this week's episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics is, how it works, and use cases such as revenue forecasting,...

{PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning

Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is...

{PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing

In this week's In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask someone...

{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert's talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to...

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