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In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows.

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Recent Episodes of In-Ear Insights

{PODCAST} In-Ear Insights: Instagram Analytics and Impact on Influencers

In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is...

{PODCAST} In-Ear Insights: Uses of AI in Direct Marketing

In this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you'd like to catch the video, it's available here. Listen to the audio...

{PODCAST} In-Ear Insights: Private Social Media and Influencer Marketing

In this episode of In-Ear Insights, join Katie and Chris as they debate the future of influencer marketing in a world where conversations and communities are private. If a tree falls on a Kardashian but no one likes or comments in public, did it really happen? How...

What Predicts Podcast Episode Popularity?

One of the great benefits of having both partners and co-hosts of Marketing Over Coffee as Trust Insights team members is that we have access to a 12-year long dataset of podcast performance, one of the longest-running consistent podcasts in the world. Now, we will...

{PODCAST} In-Ear Insights: Brand Strategy and Brand Measurement

In this episode of In-Ear Insights, Katie and Chris talk about the power of brand. What is brand strategy? How do we effectively measure our brand marketing? Listen in to learn the difference between a branded house and a house of brands, how to think about brand...

{PODCAST} In-Ear Insights: The Great Instagram Hashtag Debate

In today's episode of In-Ear Insights, Katie Robbert and Christopher Penn debate the Trust Insights study on the impact of hashtags. Our original research showed they have neither helpful nor harmful impact on follower growth or engagement, but we debate how much...

{PODCAST} In-Ear Insights: Learning, Training, and Professional Development

In this week's In-Ear Insights, Katie and Chris discuss what it takes for marketing professionals to advance their own learning and development. Should they wait for formal training? If not, how should they approach learning in a field which is constantly changing?...

{PODCAST} In-Ear Insights: AI for Marketers

In this week's In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they discuss the release of Chris' latest book, AI for Marketers (Second Edition). Learn what's in the book, which jobs will be taken by robots, and how to set up your career for...

{PODCAST} In-Ear Insights: How AI Will Change Marketing, from MinneFRAMA 2018

In this audio recording from the MinneAnalytics MinneFRAMA finance conference, listen as Trust Insights co-founder delivers a technical talk on the applications of AI for marketing. Watch the talk here. Listen to the audio here: [audio...

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