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In-Ear Insights: The Trust Insights Podcast - Trust Insights Marketing Data & Analytics Consulting
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In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows.

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Recent Episodes of In-Ear Insights

{PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT

In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google's query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on your...

{PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2B

In this week's In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if you'd...

{PODCAST} In-Ear Insights: Measuring Influencer Marketing with SEO Metrics

In this week's In-Ear Insights, Katie and Chris talk about the declining impact and availability of social media metrics when it comes to influencer marketing. As data becomes harder to get ahold of, what are our options? The answer: SEO. Using SEO and traffic metrics...

{PODCAST} In-Ear Insights: Nontraditional Data Sources

In this episode of In-Ear Insights, Katie and Chris discuss what to do when you data sources off the beaten path. What if the data you have doesn't answer the questions you have? Where do you go to get such data? Listen in as they explore Mastodon, cryptocurrencies,...

{PODCAST} In-Ear Insights: 2020 Social Media Strategy, Live at Talkwalker

In this week's In-Ear Insights, Katie and Chris share takeaways and insights from the live webinar and on-site event at Talkwalker Inc.'s US headquarters. Listen as they reveal statistics that surprised them (such as the number of brands with no YouTube strategy), how...

{PODCAST} In-Ear Insights: Getting Started With New Social Networks

In this week's episode, Katie and Chris discuss what it takes to get started on a new social networking platform. Interested in Tiktok? Want to up your YouTube game? Listen in for their tips on how to get started, from trialing the platform to audience analytics to...

{PODCAST} In-Ear Insights: Lead Generation and Relationship Marketing

In this week's In-Ear Insights, Katie and Chris discuss the different strategies, tactics, and methods behind lead generation, from advertising to relationship marketing to blind spots in your marketing strategy. Learn strategies for matching lead generation efforts...

{PODCAST} In-Ear Insights: Event Equipment and Multimedia

In this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how they make the most of every...

{PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD

In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the...

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