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In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows.

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Recent Episodes of In-Ear Insights

{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert's talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to...

{PODCAST} In-Ear Insights: How to Avoid Running Out of Content Marketing

In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you've tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with predictive...

{PODCAST} In-Ear Insights: Marketing Data Violating Privacy Regulations

In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for "one...

{PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing Ideas

In this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and starting materials? Listen to this episode to refill...

{PODCAST} In-Ear Insights: Customer Data Protection and Privacy

In this week's episode of In-Ear Insights, Katie and Chris tackle the thorny issues of user data privacy and what expectations a company should plan to meet when it comes to protecting users - even when the users make bad choices. Learn the different types of private...

{PODCAST} In-Ear Insights: Quarterly Review and Planning

In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week's episode...

{PODCAST} In-Ear Insights: Combatting the Summer Slowdown

In this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow...

{PODCAST} In-Ear Insights: Agile Marketing Technology Deployment

In this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology...

{PODCAST} In-Ear Insights: Instagram Analytics and Impact on Influencers

In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is...

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