Select Page

In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows.

google_podcasts_badge@8x

Click here to subscribe to Trust Insights in the Google Podcasts app on your Android device.

Subscribe directly via the RSS feed below:

https://www.trustinsights.ai/podcast

Recent Episodes of In-Ear Insights

{PODCAST} In-Ear Insights: Preparing Your Career For An Economic Downturn

In this episode, Katie and Chris discuss preparing your career for an economic downturn with advice appropriate for the present day and yet-to-be-seen scenarios. From skills and certifications to building a personal brand to how to pitch people, get practical advice...

{PODCAST} In-Ear Insights: Predictive Analytics for Unpredictable Events

In this episode of In-Ear Insights, Katie and Chris respond to a listener question: how valid are predictive analytics forecasts when you're in the middle of massively unpredictable events? How do you deal with the anomalies of a black swan event, and how do you tell...

{PODCAST} In-Ear Insights: Data-Driven B2B Marketing Personas

In this week's In-Ear Insights, Katie and Chris answer a mailbag question from Denise: "My question is about UX copywriting. Other than using a service like "crystalknows.com," how do I know which words and phrases influence a specific buyer persona? Which words or...

{PODCAST} In-Ear Insights: Should You Be a Data Scientist?

In this episode of In-Ear Insights, Katie and Chris discuss whether or not you need data science skills to be an effective marketer. Find out the answer, plus why machines won't be taking your job any time soon, as well as some helpful tips for growing your marketing...

{PODCAST} In-Ear Insights: Marketing Analytics, Ethics, and Data Privacy

In this week's In-Ear Insights, Katie and Chris address pressing questions about the ethics of marketing analytics, data collection, and consumers' right to privacy. What should marketers be collecting? What shouldn't they? What are the implications of unused,...

{PODCAST} In-Ear Insights: Data Analytics Requirements Gathering

In this week's episode, Katie and Chris discuss data analytics requirements gathering. When you're setting out on any kind of marketing analytics project, how do you go about determining what data you'll need? This process is called requirements gathering, and it's...

{PODCAST} In-Ear Insights: Human-Centric Data Strategy

In this week's episode, Katie and Chris discuss appropriate and inappropriate uses of marketing analytics, data, and machine learning/AI when it comes to making people feel less or more valued. Learn how electronic health records and customer data platforms are...

{PODCAST} In-Ear Insights: Account-Based Marketing (ABM) and AI

In this week's In-Ear Insights, Katie is out keynoting an event in Europe, so Marketing Over Coffee host John Wall steps in to talk about account-based marketing (also known as target account marketing or key account marketing) and applications of AI to it. John and...

{PODCAST} In-Ear Insights: Data Analytics, Business Analytics, and Marketing Analytics

In this week's In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What's the difference? How do you know when you're doing one versus another? They also tackle...

Pin It on Pinterest

Share This