Case studies dive into specific implementations to solve business problems. Read our case studies and think about how the solution applies to your business.

Case Study: Google Analytics Audit and Attribution

If your Google Analytics system isn't set up correctly you have no idea which of your marketing efforts are working or where your traffic is coming from. This is the problem AAA Club Alliance was facing when they engaged Trust Insights. Starting with the foundation of their data collection, Trust Insights conducted a full audit...

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Case Study: Natural Language Processing

Are you collecting customer support feedback but have no way to know what is being asked for? This was the problem that TIC GUMS was looking at. Every day they would get emails and phone calls from their customer, asking for certain types of products. The problem was that given the volume of tickets, TIC...

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Case Study: SEO Audit and Competitive Strategy

How do you create a data-driven plan for your content? You need to do an SEO audit and then figure out where your competitors are at. Then you need to put it all together in an executable plan. March Communications engaged Trust Insights to conduct an in-depth SEO audit on their own website and then...

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Case Study: Understanding Employee Sentiment with Machine Learning

Websites like Glassdoor shed light on issues such as turnover and morale for employees. However, companies struggle with the sheer volume of unstructured, free-text content on these sites. How long would it take to read thousands of reviews and derive useful insights from them? By the time we read through them all, conditions in our workplaces...

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Case Study: Driving Membership Acquisition with Data

What does it take to hit stretch goals in a time crunch? How do you create a winning campaign that drives results at velocity? In this case study, our client, AAA Club Alliance (ACA), needed to generate 2,000 member signups using Google Ads within 6 weeks (by the end of 2020) in an already saturated...

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Case Study: How Emotional Customer Complaints Impact Profitability

Why pay attention to customer complaints? Do complaints matter in the long run? Business stakeholders must pay attention to customer complaints because complaints affect three key revenue drivers. Additionally, not only must businesses pay attention to complaints, but they must pay attention to the emotional strength of those complaints. First, unaddressed, strong-emotion complaints damage reputation....

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Maximizing Conversion Value with Marketing Analytics and Machine Learning

The promise of digital marketing and the democratization of publishing tools was to put all brands on equal footing. The brands with the most skill at digital marketing and content creation would win, regardless of size. As advertising crept into the Internet, larger companies seized the advantage with big budgets and resources. However, the introduction...

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