Artificial intelligence isn’t just a magic wand that we wave at our problems to solve them instantly. Effective, sustainable use of AI within an organization requires companies to embark on a journey towards the use of AI. Below is the journey, from bottom to top, that an organization must take to fully realize the power and capabilities of artificial intelligence.

Instant Insights: The Journey to AI


Click here to download the large PDF version, 318 KB

For more information, watch our keynote at the FUSE Digital Marketing Conference on how AI will change marketing.

Copyright and Permissions

Our ideas are available under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license. This means you are free to use these ideas for non-commercial purposes (such as journalistic endeavors, open-source academic research, etc.) where no transaction or financial benefit is involved; you must attribute your usage appropriately. Under the terms of the license, you may not make derivative works without permission.


Creative Commons License
This work by Trust Insights, Inc. is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at
Permissions beyond the scope of this license may be available at

Pin It on Pinterest

Share This