TikTok has become one of the largest social networks, a contender for massive attention and ad budgets. Since its introduction in 2017, it has soared to over a billion monthly users; in 2021, Cloudflare ranked TikTok as the most popular website of the year, ahead of Google. So popular is TikTok that companies like Facebook have attempted to copy its features, seeing it as an existential threat that can’t be bought.
With such a huge, highly engaged audience, it’s no surprise that marketers have attempted to cash in on TikTok, especially because its algorithm has been known to favor more arcane content than other social networks. Like Instagram, many influencer marketing agencies and companies have attempted to build portfolios of business on TikTok. However, TikTok’s algorithm and data availability have made attempts to build branded marketing campaigns much less successful.
In this new paper, you’ll learn:
- What data is available to marketers
- What algorithms are best suited for influencer marketing campaign goals
- The critical missing ingredient in almost all influencer marketing software
Download your copy of the research by completing this form.
How to Identify TikTok Influencers
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