When it comes to setting digital marketing priorities, most marketers are at a loss for where to start, what to focus on, and how to set appropriate, achievable goals. Many business coaches recommend the idea of “SMART” goals – Specific, Measurable, Achievable, Relevant, and Time-bound. The middle part, Achievable, is the part that eludes marketers without advanced analytics tools. Instead, we’re told to just add 10% to our previous goals, or worse, given incredibly unrealistic goals dictated by others.
What if we had a data-driven way to set those big picture goals, using data we already have from a credible data source like Google Analytics? Wouldn’t that make life easier, plans smarter, and our goals more realistic?
Our Google Analytics Channel Traffic Forecast does exactly that. Using your existing Google Analytics traffic data, we build a forecast of what your traffic is likely to be, by channels such as organic search, social media, email, etc. so that you can see what’s likely to happen and spot trouble well in advance.
Case Study Example
In the client example above, we see their social media marketing is forecasted to deliver lower results in each quarter of the year ahead than in previous quarters, a clear warning sign that this particular channel is in trouble. We also see a media mix that is unbalanced; this client is exposed to substantial risk of search algorithm changes, so one of their key priorities for 2020 is diversifying their digital media mix more.
By forecasting ahead using their existing data, we can see what’s likely to happen, and prescribe changes in course for this client sooner rather than later. They don’t have to wait months or quarters to learn their current strategy is steering them off course, and they can make the necessary pivots now.
Want to know what’s going to happen now, before it happens? Purchase a Google Analytics Channel Traffic Forecast today.
Google Analytics Channel Traffic Forecast Prerequisites
- A Google Analytics account with at least 1 year of data
- Access granted to Trust Insights to the account