Marketing analytics delivers more ROI than social media and mobile marketing, but only if you make use of the data. In this talk from the ContentTech Summit 2021, Trust Insights Chief Data Scientist Christopher Penn reviews the fundamentals of marketing analytics, the marketing analytics maturity model, and how marketers should be thinking about their analytics infrastructure.

Fill out the form to download the talk materials.

Fundamentals of Marketing Analytics

"*" indicates required fields

Name*
Email*
What are your biggest analytics challenges right now?*
Check all that apply
This field is for validation purposes and should be left unchanged.

Pin It on Pinterest

Share This