Are you collecting customer support feedback but have no way to know what is being asked for? This was the problem that TIC GUMS was looking at. Every day they would get emails and phone calls from their customer, asking for certain types of products. The problem was that given the volume of tickets, TIC GUMS could not keep up with the requests and had no good way to extract trends. TIC GUMS engaged Trust Insights to use Natural Language Processing to highlight any potential products that they should be developing.
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