IN-EAR INSIGHTS: WEEKLY PODCAST FROM TRUST INSIGHTS
Strategy Meets Data. Every Week.
In 30 Minutes or Less.
Most business podcasts are either too academic to be useful or too superficial to be actionable. We built In-Ear Insights to bridge that gap. We skip the banter and get straight to the answers you need to solve your most burning business questions.
The CEO and the Data Scientist.
Here’s the thing: Data is useless without a strategy, and a strategy is just a guess without data.
On In-Ear Insights, we bring those two worlds together using the 5P Framework (Purpose, People, Process, Platform, Performance).
CEO Katie Robbert and Chief Data Scientist Christopher Penn break down the people and processes required to make technology work for your bottom line. We share our wins, our mistakes, and the “Now What” so you can lead with authority.
Respecting Your Time and Learning Style.
Consumption on your terms. Full resource suite for every episode.
Video
Watch the “work” happen. We often share screens to show you charts, code, and frameworks in action on YouTube.
Audio
High-quality production for leaders on the move. Listen on your commute, at the gym, or between meetings.
Full Transcripts
For the researchers and scanners. Fully transcribed so you can find the exact insight without scrubbing through audio.
Practical Tips for Every Level of Leadership.
The Strategic Leader
Learn how to prove ROI and align technical teams with business goals.
The Enterprise Executive
Navigate data governance, AI ethics, and compliance risk with confidence.
The Agency Principal
Gain the technical validation you need to protect margins and win business.
Stop Guessing. Start Executing.
Recent deep-dives include:
- ✔ Qualitative Data at Scale: Turning survey results into strategy.
- ✔ The Shift to Agentic AI: Preparing your team for AI delegates.
- ✔ GA4 Attribution & ROI: Fixing measurement reports.
- ✔ The 5P Framework for AI: Why purpose matters most.
Voice Assistants
Simply tell your device:
- Siri: “Play the In Ear Insights podcast”
- Alexa: “Play the podcast In Ear Insights”
- Google: “Play the podcast In Ear Insights”
Ready to level up your strategy?
Subscribe today and get the new episodes every Wednesday morning.
No hype. No shiny objects. Just the data science you need to lead.
Recent Episodes
- In-Ear Insights: Artisanal vs AI in Content MarketingIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving perception and powerful benefits of using generative AI in your content creation. How should we think about AI in content marketing? You’ll discover why embracing generative AI is not cheating, but a strategic way to elevate your content. You’ll learn ...
- So What? Summer Makeover Series: Podcast Bonus ContentSo What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to create valuable podcast bonus content to monetize your show and keep your audience ...
- In-Ear Insights: The Generative AI Sophomore Slump, Part 2In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to break free from the AI sophomore slump. You’ll learn why many companies stall after early AI wins. You’ll discover practical ways to evolve your AI use from simple experimentation to robust solutions. You’ll understand how to apply strategic frameworks ...
- So What? Summer Makeover Series: Podcast Transcription AutomationSo What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to approach podcast transcription automation to save time and reclaim your content archive. Discover ...
- In-Ear Insights: The Generative AI Sophomore Slump, Part 1In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the generative AI sophomore slump. You will discover why so many businesses are stuck at the same level of AI adoption they were two years ago. You will learn how anchoring to initial perceptions and a lack of awareness about current AI ...
- In-Ear Insights: How Generative AI Reasoning Models WorkIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the Apple AI paper and critical lessons for effective prompting, plus a deep dive into reasoning models. You’ll learn what reasoning models are and why they sometimes struggle with complex tasks, especially when dealing with contradictory information. You’ll discover crucial insights about ...
- In-Ear Insights: The AI-Ready Marketing Strategy KitIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their new AI-Ready Marketing Strategy Kit. You’ll understand how to assess your organization’s preparedness for artificial intelligence. You’ll learn to measure the return on your AI initiatives, uncovering both efficiency and growth opportunities. You’ll gain clarity on improving data quality and ...
- In-Ear Insights: Should You Hire An AI Expert?In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical considerations when deciding whether to hire an external AI expert or develop internal AI capabilities. You’ll learn why it is essential to first define your organization’s specific AI needs and goals before seeking any AI expertise. You’ll discover the diverse ...
- In-Ear Insights: Navigating Terrible Leadership and the AI Career ThreatIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss troubling new trends in leadership and how you can navigate an increasingly demanding work environment. You’ll learn to identify the difference between tough business decisions and terrible leadership tactics. You’ll discover practical strategies to document issues and set healthy boundaries with difficult ...
- In-Ear Insights: No Code AI Solutions Doesn’t Mean No WorkIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial difference between ‘no code AI solutions’ and ‘no work’ when using AI tools. You’ll grasp why seeking easy no-code solutions often leads to mediocre AI outcomes. You’ll learn the vital role critical thinking plays in getting powerful results from generative ...
- In-Ear Insights: Codependency on Generative AI & ChatGPTIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss codependency on generative AI and the growing risks of over-relying on generative AI tools like ChatGPT. You’ll discover the hidden dangers when asking AI for advice, especially concerning health, finance, or legal matters. You’ll learn why AI’s helpful answers aren’t always truthful ...
- In-Ear Insights: Generative AI Transformation vs. OptimizationIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business. You’ll discover how to distinguish between merely optimizing current operations and driving real innovation. You’ll understand the importance of ...
- In-Ear Insights: The Problem with Buyer PersonasIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the problem with buyer personas and how to master B2B marketing with smarter audience targeting. You’ll learn the critical differences between ideal customer profiles and buyer personas—and why using both transforms your strategy. You’ll discover how to ethically leverage AI and ...
- In-Ear Insights: What is Model Context Protocol (MCP) And Agentic AI?In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous ...
- In-Ear Insights: What is Retrieval Augmented Generation (RAG)?In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Retrieval Augmented Generation (RAG). You’ll learn what RAG is and how it can significantly improve the accuracy and relevance of AI responses by using your own data. You’ll understand the crucial differences between RAG and typical search engines or generative AI ...
- In-Ear Insights: Ethics of AI Digital Clones and Digital TwinsIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the ethics of AI and ethical dilemmas surrounding digital twins and AI clones. You’ll discover the crucial ethical questions surrounding digital twins and AI clones in today’s rapidly evolving digital world. You’ll learn why getting consent is not just good manners ...
- In-Ear Insights: Offsite Optimization for Generative AIIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss offsite optimization for generative AI. You’ll learn how to rethink your offsite SEO strategy to effectively engage with AI models. Discover how to identify the crucial data sources that AI uses to inform its knowledge. You will understand why traditional SEO metrics ...
- So What? SEO for AI Part 2: How To Optimize Content For AISo What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to optimize content for AI. You’ll discover how to transform existing content ...
- In-Ear Insights: AI Content Strategy OptimizationIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss optimizing your AI content strategy in the age of artificial intelligence. You’ll discover how to make your content appealing to both humans and AI algorithms, ensuring maximum reach and engagement. You will learn to balance data-driven AI optimization with the irreplaceable ...
- In-Ear Insights: Data Preparation for Generative AIIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss data preparation for generative AI. You’ll learn why having high-quality data is the essential ingredient for getting valuable insights from AI tools. Discover how to ensure your data is clean, credible, and comprehensive, avoiding the pitfalls of ‘garbage in, garbage out’. ...
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