“There are a million PR people for every journalist out there!” is a common cry of lament in the world of agencies and publishing. What does the data say? In this Instant Insight, learn how many people each type of publishing company and agency employs, and find out just how many people work in media. Learn which publishing subsets – radio, TV, online – have grown or shrunk in the last 10 years in this research report from Trust Insights using Bureau of Labor Statistics data.

Instant Insights: The Media/Agency Landscape


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Methodology Statement

This data was extracted from the Bureau of Labor Statistics Employment, Hours, and Earnings National database on July 23, 2019. Data is seasonally adjusted by the BLS. All industry definitions come from the BLS and correspond to their respective NAICS codes and BLS EHE codes:

  • newspaper publishers: CES5051111001
  • magazine publishers: CES5051112001
  • book publishers: CES5051113001
  • mailinglist publishers: CES5051119001
  • radio broadcasting: CES5051511001
  • television broadcasting: CES5051512001
  • cable broadcasting: CES5051520001
  • internet publishing: CES5051913001
  • other info services: CES5051919001
  • ad agencies: CES6054181001
  • pr agencies: CES6054182001
  • media buying agencies: CES6054184001
  • display ad agencies: CES6054185001
  • direct mail ad agencies: CES6054186001
  • ad distribution agencies: CES6054189001
  • market research firms: CES6054191001

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This work by Trust Insights, Inc. is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at https://www.trustinsights.ai/.
Permissions beyond the scope of this license may be available at https://www.trustinsights.ai/.

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