CONTENT ATTRIBUTION: THE MISSING PIECE OF CONTENT MARKETING EXCELLENCE

Almost every digital marketer is familiar with channel attribution. We use tools like Google Analytics, Hubspot, and Salesforce to tell us what channels are working. But this doesn’t answer a key, critical question: what CONTENT is working? In this brand new, never-before-seen talk, TrustInsights.ai Chief Data Scientist Christopher Penn walks you through a different kind of attribution: content attribution. Using data from tools like Google Analytics and social networks, you’ll learn:

– What content attribution is and is not
– Why content attribution isn’t included in today’s analytics tools out of the box
– How to implement content attribution for beginners, intermediate practitioners, and advanced content marketers

Content Attribution: The Missing Piece of Content Marketing Excellence

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