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Data-Driven Customer Journey Mapping Keynote

Infoshare stage

Customer journeys are more than just funnels renamed. Understanding the customer journey and then mapping your marketing data to it are essentials for success in the modern era. In this keynote talk from Infoshare 2019, Trust Insights cofounder Christopher Penn walks through the 5-step process of becoming a data-driven marketer and building a data-driven customer journey from data you probably already have.

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Data Driven Customer Journey Mapping

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