Dashboards are one of the most popular, most requested, most common methods of reporting in marketing. Yet they’re often unhelpful at best, outright bewildering at worst. What’s the secret to creating a dashboard that’s useful? In this session from MarketingProfs B2B Forum, Trust Insights cofounder Christopher Penn shares strategies, tactics, and examples of how to make marketing dashboards that work, including:
- A proven data storytelling framework for dashboards
- Four methods of data visualization
- The 6 rules of effective dashboards
- Recommended dashboard software for most marketers
Fill out this short form to obtain all the session materials as they’re posted, including video, audio, and slide deck, as well as access to the Google Data Studio dashboard templates shown in the talk.