Data in the Headlights, 20 June 2018

This week, a new case study on the power of emotions in customer complaints, along with a backlash on influencers via Unilever, NLP, time series modeling, and technical SEO diagnosis. Lots to dig into!

The Bright Idea

In this issue’s Bright Idea, customer complaints are undoubtedly difficult to deal with, especially when they highlight known, complex weaknesses within companies. However, not all complaints are created equal. Some can be resolved more easily than others, and some have a greater impact on profitability than others. Check out the new case study we did on how emotional complaints impact profitability.

Read the case study now

In Case You Missed It
Shiny Objects

Social Media Marketing

Media Landscape

Tools, Machine Learning, and AI

Analytics, Stats, and Data Science

SEO, Google, and Paid Media

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