INBOX INSIGHTS, November 30, 2022: Weakened Communities, Twitter Ad Targeting

INBOX INSIGHTS: Weakened Communities, Twitter Ad Targeting (11/30) :: View in browser 👉 Download Our Free 2023 Marketing Planning Guide » How to Fix a Weakened Community How do you fix a weakened community? A few months back, I wrote this post about learning how to run a community. You can read the post here: […]

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INBOX INSIGHTS, November 23, 2022: Thanksgiving 2022 Edition

INBOX INSIGHTS: Thanksgiving 2022 Edition (11/23) :: View in browser 👉 Download Our Free 2023 Marketing Planning Guide » Thanksgiving 2022 Edition For those of us in America, we wish you a safe, happy, and healthy Thanksgiving. From all of us at Trust Insights, we’re grateful for you and the community you’ve helped us create. […]

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INBOX INSIGHTS, November 16, 2022: Contextual Content, Social Media Changes

INBOX INSIGHTS: Contextual Content, Social Media Changes (11/16) :: View in browser 👉 Download Our Free 2023 Marketing Planning Guide » Contextual Content The past couple of weeks we’ve been talking about data privacy, the voice of the customer, and personalized marketing experiences. This week, I want to try and tie it all together with […]

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INBOX INSIGHTS, November 9, 2022: Voice of the Customer

INBOX INSIGHTS: Voice of the Customer (11/9) :: View in browser 👉 Download Our Free 2023 Marketing Planning Guide » Voice of the Customer Social media is a mess. Data privacy is getting more stringent. Budgets are getting cut left and right. How are marketers supposed to know what their audience wants and deliver content […]

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INBOX INSIGHTS, October 26, 2022: Building Trust, Amazon Reviews Data

INBOX INSIGHTS: Building Trust, Amazon Reviews Data (10/26) :: View in browser 👉 Watch our MarketingProfs B2B Forum session on private social media communities » How Do You Build Trust? How do you build trust? Consistency. Let me explain. A question I get asked a lot is, “How do I delegate more?” Which is usually […]

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INBOX INSIGHTS, October 19, 2022: Self Care at Events, Instagram Engagement

INBOX INSIGHTS: 📸 Self Care at Events, Instagram Engagement (10/19) :: View in browser 👉 Watch our MarketingProfs B2B Forum session on private social media communities » Taking Care of Yourself at Events I have a gift for you. I am going to skip talking about the 5Ps this week. Don’t worry, I’ll be talking […]

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INBOX INSIGHTS, October 5, 2022: Business Cases for Strategy, Recession Indicators

INBOX INSIGHTS: Business Cases for Strategy, Recession Indicators (10/5) :: View in browser 👉 Download Members Only, our new free study on private social media communities » One Click Poll! Please click/tap on just one answer. How likely are you to recommend Trust Insights as a consulting firm to a colleague in the next 90 days? Likely […]

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INBOX INSIGHTS, September 28, 2022: Failure Points in Measurement, Meeting Software

INBOX INSIGHTS: Failure Points in Measurement, Meeting Software (9/28) :: View in browser Download Members Only, our new free study on private social media communities » Five Failure Points of a Measurement Strategy A few weeks ago I gave a talk on the five failure points of a measurement strategy. In that talk, I covered the […]

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INBOX INSIGHTS September 21, 2022: AI for Content Creation, Social Media Engagement

INBOX INSIGHTS: AI for Content Creation, Social Media Engagement (9/21) :: View in browser Download Members Only, our new free study on private social media communities » Using AI for Content Creation I am not a technical person. Strike that. I am a technical person in the sense that I understand it. I am not […]

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INBOX INSIGHTS: Process Isn’t the Enemy, Google Helpful Content Update

INBOX INSIGHTS: Process Isn’t the Enemy, Google Helpful Content Update (9/14) :: View in browser Download Members Only, our new free study on private social media communities » Process Is Not The Enemy So you want to be agile? You want to be able to pivot quickly. You want to drop everything and switch tactics at […]

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