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You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

How Data Analytics Can Drive Innovation via @WhartonKnows

Data presents an invaluable opportunity for firms to innovate, but only if they know what to do with it.

Read the full article here: https://knowledge.wharton.upenn.edu/article/data-analytics-innovation/

The Unconventional Way to Grow a Facebook Group With Facebook Ads via @smexaminer

People are protective of their time, so before they’ll join, they need to be sure they’ll benefit from membership in your group. That’s not an easy obstacle to overcome with just one ad.

Read the full article here: https://www.socialmediaexaminer.com/unconventional-way-to-grow-facebook-group-with-facebook-ads/

YouTube introduces Video Reach Campaigns for Brand Marketers via @gregjarboe

Ahead of Advertising Week, YouTube will be announcing Video Reach Campaigns, which offer brand marketers simpler ways to drive growth across the customer journey with video, according to a blog post this morning by Vishal Sharma, the Vice President of Product Management at YouTube.

Read the full article here: https://www.searchenginejournal.com/youtube-video-reach-campaigns/327111/

Two Social Media Vanity Metrics You Need to Stop Tracking via @gregjarboe

And then, to make things worse, far too many of these marketing executives mistakenly assumed that the number of Fans and Followers are the number of people who will see each and every one of their posts and tweets.

Read the full article here: https://www.searchenginejournal.com/social-media-vanity-metrics-stop-tracking/321245/

 

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