Marketing Analytics, Data Science and Leadership – February 10, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

Top 5 Data Science Trends for 2020 via @kdnuggets

AI has become the mainstream technology for both small and large businesses, and it will bloom in the next few years.

Read the full article here: https://trustinsights.news/4nst7

4 Content Marketing Goals That Really Matter to the Business via @CMIContent

Whichever framework you choose, do your content marketing program a favor. Set ambitious goals tied to a business outcome. And then talk about those goals in ways that make your business leaders care.

Read the full article here: https://trustinsights.news/tpv8q

Study: Most organizations lag in embracing data analytics via Ragan Communications via @robbybrumberg

Nearly half (47%) of companies surveyed say data and analytics have significantly or fundamentally changed the nature of competition in their industries in the past three years, up from 38% in 2017.

Read the full article here: https://trustinsights.news/3k6em

Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss via @PPCKirk

Machine learning isn’t artificial intelligence (no matter how many people put AI on their websites), it relies on connected paths from past data points to make the best decisions.

Read the full article here: https://trustinsights.news/e2zf6

The Future of Machine Learning Will Include a Lot Less Engineering via @kdnuggets

Despite getting less attention, the systems-level design and engineering challenges in ML are still very important creating something useful requires more than building good models, it requires building good systems.

Read the full article here: https://trustinsights.news/7w3w7

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