Marketing Analytics, Data Science and Leadership – February 10, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

Top 5 Data Science Trends for 2020 via @kdnuggets

AI has become the mainstream technology for both small and large businesses, and it will bloom in the next few years.

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4 Content Marketing Goals That Really Matter to the Business via @CMIContent

Whichever framework you choose, do your content marketing program a favor. Set ambitious goals tied to a business outcome. And then talk about those goals in ways that make your business leaders care.

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Study: Most organizations lag in embracing data analytics via Ragan Communications via @robbybrumberg

Nearly half (47%) of companies surveyed say data and analytics have significantly or fundamentally changed the nature of competition in their industries in the past three years, up from 38% in 2017.

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Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss via @PPCKirk

Machine learning isn’t artificial intelligence (no matter how many people put AI on their websites), it relies on connected paths from past data points to make the best decisions.

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The Future of Machine Learning Will Include a Lot Less Engineering via @kdnuggets

Despite getting less attention, the systems-level design and engineering challenges in ML are still very important creating something useful requires more than building good models, it requires building good systems.

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