Marketing Analytics, Data Science and Leadership – June 28, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Google Analytics 4 Backlash: GA4 Sucks and is Horrible via @martinibuster

I get the idea of data streams but for most that just have a website (not apps etc), the old analytics was better.

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How transfer learning can boost business efficiency via @venturebeat

Supervised transfer learning models are trained on input data annotated for a particular output until they can detect the underlying relationships between the inputs and output results.

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Design systems and SEO: does it help or hinder SERP achievements? via @jdwn

SEO and design systems initially appear to be opposites.

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Facebook Conversions API: Everything Marketers Need to Know via @ckjnewberry

Facebook conversions API will help you collect accurate data and improve the performance of your Facebook ads in a post-iOS 14 update world.

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