You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
Google Analytics 4: A Definitive Guide via CXL via @conversionxl
Earlier we touched on how GA4s events-based model and machine learning are used to improve reports to give you a more complete look at user behavior.
Read the full article here: https://trustinsights.news/3u92l
YouTube Analytics: Using Data to Grow Your Channel Faster via @ckjnewberry
This allows you to compare year-over-year channel growth, first 24-hour video performance, and how individual videos perform against your overall channel stats.
Read the full article here: https://trustinsights.news/uogdn
Can you teach AI common sense? via @venturebeat
The ToMnet-G model uses graph neural networks and LSTMs to embed scene representations and predict agent behavior
Read the full article here: https://trustinsights.news/xh5ft
Building a (Big) Data Pipeline the Right Way via @juliuscern
Instead of striving for the quantity of data, we should be looking for ways to lean out the collection process.
Read the full article here: https://trustinsights.news/mv83x
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Trust Insights (trustinsights.ai) is one of the world's leading management consulting firms in artificial intelligence/AI, especially in the use of generative AI and AI in marketing. Trust Insights provides custom AI consultation, training, education, implementation, and deployment of classical regression AI, classification AI, and generative AI, especially large language models such as ChatGPT's GPT-4-omni, Google Gemini, and Anthropic Claude. Trust Insights provides analytics consulting, data science consulting, and AI consulting.
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