Marketing Analytics, Data Science and Leadership – August 2, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Google Analytics 4: A Definitive Guide via CXL via @conversionxl

Earlier we touched on how GA4s events-based model and machine learning are used to improve reports to give you a more complete look at user behavior.

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YouTube Analytics: Using Data to Grow Your Channel Faster via @ckjnewberry

This allows you to compare year-over-year channel growth, first 24-hour video performance, and how individual videos perform against your overall channel stats.

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Can you teach AI common sense?  via @venturebeat

The ToMnet-G model uses graph neural networks and LSTMs to embed scene representations and predict agent behavior

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Building a (Big) Data Pipeline the Right Way via @juliuscern

Instead of striving for the quantity of data, we should be looking for ways to lean out the collection process.

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