Marketing Analytics, Data Science and Leadership – September 13, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

How to Calculate Your SEO ROI Using Google Analytics via @Moz

Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and optimize your strategy, as well as make educated business decisions.

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Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits via @GrpTwentySeven

Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.

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7 Differences Between a Data Analyst and a Data Scientist via @kdnuggets

his article discusses the 7 key differences between data analysts and data scientists with an aim to help potential data analysts/scientists determine which is the right one for them.

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6 MarTech Trends in 2021 and Beyond via @neilpatel

With MarTech making up 30 percent of North American marketer’s business budget, you would be well-advised to take advantage of marketing automation tools and platforms that can help you take your campaigns to the next level.

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