Strategy Meets Data. Every Week.

In 30 Minutes or Less.

Most business podcasts are either too academic to be useful or too superficial to be actionable. We built In-Ear Insights to bridge that gap. We skip the banter and get straight to the answers you need to solve your most burning business questions.

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Hosts Katie Robbert and Christopher Penn

The CEO and the Data Scientist.

Here’s the thing: Data is useless without a strategy, and a strategy is just a guess without data.

On In-Ear Insights, we bring those two worlds together using the 5P Framework (Purpose, People, Process, Platform, Performance).

CEO Katie Robbert and Chief Data Scientist Christopher Penn break down the people and processes required to make technology work for your bottom line. We share our wins, our mistakes, and the “Now What” so you can lead with authority.

Respecting Your Time and Learning Style.

Consumption on your terms. Full resource suite for every episode.

Video

Watch the “work” happen. We often share screens to show you charts, code, and frameworks in action on YouTube.

Audio

High-quality production for leaders on the move. Listen on your commute, at the gym, or between meetings.

Full Transcripts

For the researchers and scanners. Fully transcribed so you can find the exact insight without scrubbing through audio.

Practical Tips for Every Level of Leadership.

The Strategic Leader

Learn how to prove ROI and align technical teams with business goals.

The Enterprise Executive

Navigate data governance, AI ethics, and compliance risk with confidence.

The Agency Principal

Gain the technical validation you need to protect margins and win business.

Stop Guessing. Start Executing.

Recent deep-dives include:

✔ Qualitative Data at Scale: Turning survey results into strategy.
✔ The Shift to Agentic AI: Preparing your team for AI delegates.
✔ GA4 Attribution & ROI: Fixing measurement reports.
✔ The 5P Framework for AI: Why purpose matters most.

Voice Assistants

Simply tell your device:

Siri: “Play the In Ear Insights podcast”
Alexa: “Play the podcast In Ear Insights”
Google: “Play the podcast In Ear Insights”

Ready to level up your strategy?

Subscribe today and get the new episodes every Wednesday morning.

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No hype. No shiny objects. Just the data science you need to lead.

Recent Episodes

In-Ear Insights: Live From MarketingProfs B2B Forum 2026!
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why six enduring marketing problems have slipped out of conference agendas and what their absence means for you. You’ll learn why flashy AI sessions overshadow practical needs such as clean customer records, knowing which campaigns bring buyers, and email delivery. You’ll discover ...
In-Ear Insights: AI Use Cases for the Affordable Luxury Market
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how affordable luxury brands can get started with AI, starting with a clear breakdown of what affordable luxury actually means. You’ll learn how hidden audiences—people your assumptions tell you don’t exist, like gift-givers—may be quietly trying to buy from you right ...
In-Ear Insights: Live from MAICON 2026
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their takeaways from MAICON 2026, including Katie’s sold-out Claude for Business workshop and the shift from AI basics to security, governance, and optimization. You’ll learn why most people can’t calculate the ROI of AI—and how to fix it by measuring a ...
In-Ear Insights: The 5P Framework by Trust Insights™ and Agentic Prompting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why your current prompting habits need an overhaul. You will discover why old ways of talking to computers fail with today’s smart tools. You will learn how to build a simple five-step guide that keeps your projects on track. You will ...
In-Ear Insights: LinkedIn Algorithm Updates October 2026
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris break down the latest LinkedIn algorithm update and turn a dense platform guide into steps you can actually use. You’ll hear how to turn complicated platform rules into simple daily habits, and which three profile changes help your posts reach more feeds. ...
In-Ear Insights: Improving AI Deep Research Results
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how everyday users mishandle AI research tools and waste valuable time on unhelpful outputs. You will discover why vague prompts trigger false answers and drain your resources. You will learn how to set strict boundaries so machines gather the data you ...
In-Ear Insights: How AI Impacts Billable Hours
In this episode of In-Ear Insights, the Trust Insights podcast, Katie discusses modern billing challenges, and how AI impacts billable hours. Katie tackles billable hours and what happens to them once AI cuts your work time down. She makes the case for value-based pricing over clocking hours, walks through the 5P framework for keeping your ...
So What? Non-Traditional Podcast Analytics
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, hosts Christopher Penn and John Wall break down complete show performance beyond standard download counts. You will master strategies where nontraditional podcast analytics reveal ...
In-Ear Insights: The Non-Techie’s Journey to Local AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you will cut energy waste by shifting to local AI. You’ll discover how to structure your planning so you track tools after defining your goals. You’ll learn how to build a self-updating memory system that keeps every project organized without ...
In-Ear Insights: How to Create New Content Ideas in a Sea of AI Sameness
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you will overcome creative blocks while navigating information overload and create new content ideas. You’ll discover why AI keeps offering generic advice and how you can bypass those predictable suggestions. You’ll learn to pull unconventional strategies from unrelated fields and ...
In-Ear Insights: Why Does AI Write Slop?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to stop AI from turning your writing into repetitive slop and replace it with authentic human voice. You will discover why AI drifts into repetitive phrasing and how to stop it. You will learn to measure your unique writing style ...
In-Ear Insights: AI Skills Governance
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI skills governance and the hidden friction of sharing AI tools across different platforms. You’ll discover how to organize your AI tools for smooth operation across different platforms. You’ll learn why unchecked plugins cause errors that damage your daily results. You’ll ...
So What? How to Automate Content Transformation
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Christopher Penn and John Wall demonstrate how to convert old podcast archives into new web pages. Your brand will master key software tools to ...
In-Ear Insights: AI Forward Content Remixing
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss a shifting content landscape where algorithms act as your primary readers. You’ll discover why machines consume your content while humans scroll feeds. You’ll learn how to transform any written idea into audio, video, and short clips during your regular workflow. You’ll ...
In-Ear Insights: AI Enablement and Jobs AI Can Do
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why a popular claim about artificial intelligence taking over jobs misses the mark. You will discover what AI enablement is, how to break your daily tasks into clear steps that reveal what computers handle. You will learn a testing method that ...
In-Ear Insights: The Problems With AI Detectors
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the flaws behind AI detection tools and how creators can protect their reputation while using generative writing assistants. You’ll discover why these detection tools misread human writing and how to stop false accusations from damaging your reputation. You’ll learn simple steps ...
In-Ear Insights: Does AI Belong on the Org Chart?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss “does AI belongs on your org chart?” You’ll discover why placing artificial intelligence on an organizational chart creates false accountability. You’ll learn how to separate data tasks from human judgment without sacrificing results. You’ll walk away with a clear framework for ...
In-Ear Insights: What is AI Data Sovereignty?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the growing tension between businesses and software vendors, sparked by recent privacy policy changes at major platforms, and the fundamentals of AI data sovereignty. You will discover how to spot risky service rules before they impact your daily work. You will ...
In-Ear Insights: What is AI Psychosis?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the emerging phenomenon of AI psychosis. You’ll discover how interacting with large language models can impact your mental health and perception of reality. You’ll learn to identify the five specific themes of AI-driven delusions that affect users today. You’ll uncover the ...
In-Ear Insights: How to Manage Microsoft Copilot Cowork Costs
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the release of Microsoft Copilot Cowork and its hidden financial implications for your business. You’ll learn how to calculate potential costs by categorizing your daily tasks into light, medium, and heavy workloads. You’ll discover how to apply the 5P framework to ...