Case studies dive into specific implementations to solve business problems. Read our case studies and think about how the solution applies to your business.
Case Study: Google Analytics Audit and Attribution
Google Analytics Audit • Attribution Analysis From 77% Blind to Crystal Clear: How One Analytics Audit Unlocked Millions in Marketing Visibility AAA Club Alliance went from no visibility into their traffic sources to precise attribution data — just by fixing their analytics setup. 76.7% to 34.5% Unattributed Traffic 55% Improvement in Attribution Accuracy Millions in...
Case Study: Using Google Analytics Data for Revenue Growth
Analytics Audit • Attribution • Lifetime Value Analysis $36 Million on the Line: How a Subscription Gaming Platform Rebuilt Its Analytics From the Ground Up When a private equity-backed gaming platform needed to justify a 44% revenue growth target, they discovered their analytics couldn't answer even the most basic questions. Trust Insights rewired everything. 26+...
Case Study: Competitive Edge
Competitive Intelligence • Content Strategy • Analytics Implementation Outgunned 21x on Clicks: How Trust Insights Helped Twitter's Marketing Team Find Its Competitive Edge Twitter's B2B marketing arm knew its content wasn't working — but didn't know why, or what competitors were doing differently. Trust Insights analyzed 1.5 million conversations and 17 competitor accounts to build...
Case Study: Foxwoods Predictive Revenue
Predictive Analytics • Revenue Forecasting Six Weeks Changed Everything: How Predictive Analytics Drove a 29% Revenue Surge Foxwoods Resort Casino used predictive revenue forecasting to identify hidden profit shortfalls — then filled them before they happened. 29% Year-Over-Year Revenue Increase 6 Revenue Shortfall Weeks Identified 4 Yrs of Historical Data Analyzed The Challenge: Declining Revenue...
Case Study: Natural Language Processing
Natural Language Processing • Exploratory Data Analysis Two Years Ahead of the Curve: How NLP Predicted the Oat Milk Boom Before It Happened How TIC Gums used predictive data analysis to identify emerging market trends two years before mainstream adoption and get to market first. 2 Years Ahead of Market Trend Oat & Hemp Emerging...
Case Study: Exploratory Data Analysis and Natural Language Processing
Natural Language Processing • Recruiting Analytics 92% More Qualified Job Applicants Through Data-Driven Recruiting Language How Conversion Interactive Agency uncovered the hidden disconnect between what candidates wanted to hear and what job postings actually said. 92% Increase in Qualified Applicants 12K Recruiter Calls Analyzed 5K Job Postings Processed The Challenge: A Costly Disconnect Conversion Interactive...
Case Study: SEO Audit and Competitive Strategy
SEO Audit • Competitive Strategy 40% More Traffic in 6 Months: A Data-Driven SEO Strategy That Put a PR Firm on Page One How March Communications dominated search results for "Boston Tech PR Firm" with a comprehensive, three-part SEO analysis backed by machine learning. 40% Traffic Increase in 6 Months Page 1 Google Ranking Achieved...
Case Study: Understanding Employee Sentiment with Machine Learning
Text Mining • Sentiment Analysis • NLP One Data Point Changed the Entire Strategy: How Text Mining 2,547 Reviews Revealed an Unexpected Operational Blind Spot Olive Garden's leadership knew employee satisfaction was mediocre. What they didn't know was that the single biggest driver of dissatisfaction was hiding in plain sight — and it was connected...
Case Study: Driving Membership Acquisition with Data
Paid Media • Keyword Research • Membership Acquisition 183% of Goal: How Data-Driven Keyword Research and Agile Optimization Drove 3,661 New Members in 6 Weeks Trust Insights and B Squared Media partnered to help AAA Club Alliance blow past a 2,000-member acquisition target in a saturated market — using NLP-powered keyword research and near-daily campaign...
Case Study: How Emotional Customer Complaints Impact Profitability
Natural Language Processing • Sentiment Analysis • Customer Analytics How Emotional Customer Complaints Impact Profitability Trust Insights analyzed 51,260 customer complaints using machine learning to prove that the emotional intensity of complaints directly predicts whether a company will pay to resolve them. 51,260 Customer Complaints Analyzed 8 Emotions Classified via NLP 6 Yrs of Complaint...
Maximizing Conversion Value with Marketing Analytics and Machine Learning
The promise of digital marketing and the democratization of publishing tools was to put all brands on equal footing. The brands with the most skill at digital marketing and content creation would win, regardless of size. As advertising crept into the Internet, larger companies seized the advantage with big budgets and resources. However, the introduction...
