In this keynote talk from MarketingProfs B2B Forum 2025, discover why getting great results from generative AI is just like making the perfect salad.

You will learn the Trust Insights 5P framework to diagnose why your AI prompts fail and how to fix them. You will master three powerful prompting recipes that force AI to ask clarifying questions and deliver superior content. You will understand why your data is the most critical ingredient for success and how to prepare it. You will find out how to use AI to enhance your own strategic thinking and avoid lazy outputs. Register now to transform your AI results from a plain head of lettuce into a gourmet creation.

Fill out the short form to download the talk and the salad recipes.