Why collect data you can’t measure and make decisions with? Trust Insights can help you create measurement plans, determine which channels are doing the hard work, and where you should be spending your budgets. We can set you up for success.
Measurement services offered:
How you do know you’re collecting the right data if you’re unsure that your tech stack is set up correctly? We can help ensure that your systems are aligned with your goals so you can measure the correct things.
Google Analytics is the gold standard for web analytics. However, GA4 is very different from Universal Analytics and the clock is ticking for when Google with sunset UA.
Data Governance audit and reporting
Part of good measurement is good data governance. These are the defining pieces of your data that make sure everyone is on the same page. Data governance services we offer include:
- UTM analysis
- Data definitions
- KPI mapping
Content Marketing audit and reporting
Content should be at the heart of your marketing program. But how do you know the effectiveness? We can help you measure your content marketing program without all the fluff.
Are you still stuck in the weeds, manually copying and pasting data into spreadsheets and then turning those spreadsheets into slides that no one looks at? Trust Insights can help you automate your reporting and develop dashboards that will free you up to focus on the work that really matters.
The martech ecosystem has over 9000 different platforms that don’t talk to each other out of the box. Trust Insights can help you extract your data from your systems and turn it into something actionable.
Case Study Snapshot:
Starting with the foundation of their data collection, Trust Insights conducted a full audit of Google Analytics and Google Tag Manager, discovering where there were incorrect settings. Once those were resolved, ACA started to see better, more accurate attribution of their digital channels and marketing campaigns. You can read the full case study here.
Ready to take action with your data? Contact us today!