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You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

 

Why Organizations Need to Clean Their Dirty Data via @druadh20

Dirty data can contain such mistakes as spelling or punctuation errors, incorrect data associated with a field, incomplete or outdated data, or even data that has been duplicated in the database.

Read the full article here: https://www.cmswire.com/information-management/why-organizations-need-to-clean-their-dirty-data/

How Artificial Intelligence Is Enabling the Future of Customer Experience via @promotionworld

Based on this data, the system curates a list of product suggestions that closely relates to the customers preferences.

Read the full article here: https://www.promotionworld.com/articles/seo/191213-how-artificial-intelligence-enabling-future-customer-experience

 

Why being a data-driven company isn’t enough via TechRepublic via @TechRepublic

The product is truly “data driven,” since it is producing data, but it isn’t business driven, and the company isn’t positioning itself to see any impactful business results for many months.

Read the full article here: https://www.techrepublic.com/article/why-being-a-data-driven-company-isnt-enough/

Data analytics is a culture, not a tool via Information Age via ACS via @ACSnewsfeed

Cloud-based data analytics have allowed one bank to fast-forward its efforts to better understand customer behavior, completing what used to be a five-day process in seconds or minutes, a senior marketing executive has revealed.

Read the full article here: https://ia.acs.org.au/article/2019/data-analytics-is-a-culture–not-a-tool.html

 

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