Marketing Analytics, Data Science and Leadership – February 3, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

The BIGLIST of 50 Top B2B Marketing Conferences in 2020 via @lanerellis

For 2020 we’ve gathered together no fewer than 50 events that place an emphasis on B2B marketing in all its facets, and we’re thrilled to present the list here, in chronological order.

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Data Scientist Archetypes via @kdnuggets

Another data scientist archetype is the Oracle, someone who has mastered the skills of modeling and the tools of machine learning.

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10 Top Social Media Marketing Experts to Follow via @anna_bredava

Want to learn more about social media marketing? Or are you just looking for a little inspiration?

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12 of the Webs Best Business Bots via ReadWrite via @larrykim

Chatbot-backed lead generation, chatbot-based FAQs, and customer support bots are all unicorns of the AI and marketing automation world today.

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A Small Amount of Data Can Do It for B2B Personalization via @CMIContent

How can we create personalized experiences to acquire new customers? Looking at the success stories of Amazon and Netflix, we believe a detailed profile of user demographics is required. But in B2B marketing, detailed demographic and psychographic profiles aren’t needed. In fact, a small amount of data combined with relevant insights can go a long way.

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