Marketing Analytics, Data Science and Leadership – February 24, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

The Death of Data Scientists: Will AutoML replace them? via @kdnuggets

As a data scientist, time can be your scarcest resource.

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What Employers Should Consider in Big Data Hiring via @insidebigdata

Many organizations tend to confuse marketing analysts and data analysts, assuming that a data analyst can simply execute marketing activities.

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24 Essential B2B Influencer Marketing Statistics via @lanerellis

Finding the ideal influencers for your audience is a challenge most marketers consider significant, as 51 percent of marketers have reported difficulty finding the right influencers.

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What Is the Future of Video Marketing via @MarTechAdvisor

Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video

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Stop Wasting Time: Review Your Website Analytics via @CMIContent

Use analytics to stop wasting time and abandon tactics that don’t make a difference, says @crestodina via @cmicontent

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