You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
Earth Day 2021: Accelerating science to build a more sustainable future via @ibmresearch
For the past year, IBM scientists have been using this new supercharged scientific method to accelerate the discovery of sustainable materials, with promising results.
Read the full article here: https://trustinsights.news/ey3ot
How to Use Website Traffic Analysis for Persona Development via @AdamHeitzman
Once you have recorded and digested all of the data pulled from Google Analytics you can begin to build your personas.
Read the full article here: https://trustinsights.news/myhbe
Differences Between Yandex & Google SEO via @TaylorDanRW
In the image above, the bottom URL was last indexed on April 17th, returned a 200, and this version is being used in search results.
Read the full article here: https://trustinsights.news/85h3q
Social Media ROI: How to Measure It via Small Business Trends via @pchaney
However, that may not be as easy as it sounds because each social network has its metrics and built-in analytics and they are not all the same.
Read the full article here: https://trustinsights.news/am8sa
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