Foxwoods Resort Casino was looking at declining revenues for table games and slot machines. The casino collaborated with the Trust Insights team, which analyzed four years of historical revenue data and used Facebook’s Prophet forecasting method to identify weeks with potential revenue shortfalls. By executing targeted marketing campaigns through their loyalty program based on these predictions, Foxwoods achieved a 29% year-over-year increase in gross revenue and improved floor traffic consistency. The success of this approach highlights the power of predictive analytics in driving revenue growth and supporting social and economic development goals.

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Foxwoods Resort Casino – Predictive Analytics for Revenue Growth

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