▪ Trust Insights Academy
For anyone learning to use AI for work.
Subscriptions, self-paced courses, Skills, and digital downloads — built to help you do the work better, not just talk about it. Pick whichever shape fits the next thing on your plate.
These aren’t certificate-mill courses.
The internet is full of three-hour AI courses that hand you a PDF, a badge, and no actual change in how you work on Monday.
The Trust Insights Academy is the opposite of that. Every course, subscription, and download here is built from real client work — the questions our consulting team actually gets asked, the frameworks they actually use, the worksheets that actually ship.
Whether you have ninety minutes or ninety days, there’s a shape of learning that fits. Start free. Subscribe for steady momentum. Take a full course when you need the system. Grab a Skill when you need the worksheet for tomorrow’s meeting.
▪ Where most people start
The AI Strategy Ladder
Three rungs, depending on how much time you have and how much help you need. Built around the 5P Framework by Trust Insights™ — Purpose, People, Process, Platform, Performance.
AI-Ready Marketing Strategy Kit
A PDF packed with the frameworks we use with every client — the 5P Framework by Trust Insights™ (Purpose, People, Process, Platform, Performance) and the TRIPS opportunity finder. The cleanest “where do I even start” answer we have.
AI-Ready Strategist Master Course
MIT reports that 95% of AI pilots fail. This is the system we built to put you in the other 5%. 8 modules. 7+ hours. 20+ reusable assets. Three frameworks (TRIPS, the 5P Framework by Trust Insights™, and 6Cs). Built for leaders scaling from one AI project to a sustainable program.
Strategic AI Toolkit
Skip the lessons. Get the worksheets. Every calculator, audit, and template from the Strategist Course, packaged so you can use them this afternoon. For when you already know what you need.
▪ Subscribe
Every week, something useful
The Prompt Playbook
Two tested, ready-to-use prompts every week. PDF + markdown + example output + a 2-minute walkthrough from Chris. Tested across Claude, ChatGPT, and Gemini before we ship anything. Cancel anytime.
▪ Self-paced
Full courses, on your time
Deep-dive courses for the topics that move the work. Hosted on our Thinkific platform — yours forever once enrolled.
GEO 101 for Marketers
Your audience is asking ChatGPT, Claude, and Perplexity for recommendations. Are you showing up in those answers? GEO 101 covers AIView audits, the Presence / Appearance / Relevance framework, and how to actually fix what AI engines see.
GEO 201 for Marketers
Past the basics? Make GEO measurable. Competitive citation intelligence, multi-platform optimization, attribution and ROI modeling, executive reporting templates. For anyone who’s outgrown “are we visible” and needs to answer “is this working.”
GA4 for Marketers
GA4 wasn’t built for the people who actually have to read it. This course is. Migration, the 5 reports every analytics team should have, conversions that map to revenue, and the audiences worth saving. Updated for 2026.
Google Search Console for Marketers
Most marketers think Search Console is just for SEO. The data inside benefits search, social, PR, and advertising. Learn what’s in it, why it matters, and how to use every feature to improve organic visibility.
Generative AI Use Cases for Marketers
The 7 categories of generative AI use cases — generation, extraction, summarization, rewriting, classification, question answering, synthesis — with three real examples per category and the prompts that work. Practical, not theoretical.
Mastering Prompt Engineering for Marketers
Prompt engineering for marketing — structuring effective prompts, advanced techniques, and building your own prompt library. Includes the RACE, PARE, and RAPPEL frameworks. Pairs naturally with the Prompt Playbook subscription.
Generative AI for Marketers
The foundation course on large language models and the tools that run them. What they are, how they work, and how to put them to work today. Pairs with the Prompt Playbook for ongoing prompts you can actually use.
▪ Skills + downloads
Skip the course. Get the workflow.
When you already know what you want to do — you just need the worksheet, the prompt, or the saved workflow that gets you there fast.
Prompt-to-Skill
Turn any prompt you reuse into a saved, named workflow. The principle: if you’ve used a prompt three times, it deserves a real home.
Job to AI Skill Plugin
Turn a recurring task into a repeatable AI workflow. Ships as a downloadable, named workflow you can drop into your stack today.
Generative AI for SEO and PPC – EBOOK
Ebook covering the channels people actually care about — the prompts and frameworks for SEO and PPC, with no theory padding.
Generative AI for Destination Marketers – EBOOK
A focused ebook for destination marketing teams — applying generative AI to the unique mix of awareness, partner content, and visitor data.
Claude / Antigravity Fact Check Skill
A free Skill that adds fact-checking to your AI workflow. The shape of the Skills we ship — try this one to see how they work.
▪ Free
No-strings courses, on us
Measurement Strategies for Agencies
The 5 things agencies do most wrong — and how to fix them. What data to present to clients, and what measurement reports to ask of your agencies. Free, self-paced.
Power Up Your LinkedIn Job Hunt
The specific moves on profile, recommendations, endorsements, and skills that improve visibility to recruiters — plus how to actually use your network. Free.
Who this is for
Leaders responsible for AI adoption in their organization
If your team is being asked to “do AI” without a clear playbook, start with the AI-Ready Marketing Strategy Kit and the Strategist Master Course. Both are built around the 5P Framework by Trust Insights™ so you can land the change, not just the technology.
Marketers being measured on AI search visibility
GEO 101 and GEO 201 are the most current courses we offer on getting your brand cited by ChatGPT, Claude, Perplexity, and Gemini — and then proving it’s moving the business.
Practitioners who use AI every day and want better prompts
The Prompt Playbook subscription ships two tested prompts a week. We do the cross-model testing so you don’t have to. Pair with the Mastering Prompt Engineering course if you want the foundation, too.
Analytics owners who need GA4 (and Search Console) to actually work
The GA4 for Marketers and Google Search Console courses are the most-used training in the catalog. If your dashboards aren’t answering business questions in 30 seconds, these are the courses that fix that.
Teams that need worksheets more than lessons
Skills and digital downloads ($19.99 each) are for when you don’t have time for a course. One workflow, one outcome, one afternoon. Or the Strategic AI Toolkit if you want the full set of strategy worksheets at once.
The Moral of the Story
You don’t have to keep up with every announcement. You have to get the foundation right — Purpose, People, Process, Platform, Performance — and then add the shape of learning that fits the next thing on your plate. Start with the foundation. The rest is just delivery.
Not sure where to start?
Take the free AI-Ready Marketing Strategy Kit. It’s a downloadable PDF with the frameworks we use with every client — the 5P Framework by Trust Insights™ and the TRIPS opportunity finder. No upsell page.
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