In this keynote talk and extended Q&A from SMPS 2022, TrustInsights.ai Chief Data Scientist Christopher Penn will walk attendees through the confusing maze of analytics technologies, data science, and artificial intelligence as they apply to marketing. We’ll look at what’s possible today, what’s essential for every marketer, and what the future holds – and how to think about it.
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Analytics, Data Science, and AI: The Data-Driven Stairway to Marketing Success
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