In this talk from the Independent College Bookstore Association, Trust Insights Chief Data Scientist Christopher Penn walks through how to build a data-driven customer journey using tools like Google Analytics. You’ll learn the frameworks and processes for gathering meaningful data across every stage of the journey. We demonstrate how to leverage AI tools like ChatGPT to gain actionable insights from your data. Tune in if you want to fully understand your customers and make smarter marketing decisions.
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Building the Data-Driven, AI-Powered Customer Journey
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