Data science is the hottest thing since sliced bread. LinkedIn has indicated that open job positions for data scientists is up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery.

Join four-time 2021 IBM Champion and Trust Insights Chief Data Scientist Christopher Penn to learn what marketing data science is, how it relates to marketing analytics, and practical tips for using popular data science techniques to make your marketing insights more valuable.

You’ll learn: the difference between marketing analytics, data science, and AI, the four key attributes of a data scientist, how to draw more insights out of any dataset, including a simple export from Google Analytics, and how to get started on professional development if you want to pursue data science as a career option.

Complete the registration form to access materials as they are posted, including slides, audio, video, and transcript.

Data Science for Marketers 101

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