The Intelligence Revolution Large Language Models and the End of BUSINESS As You Knew It a trustInsights Keynote

Transformational technologies used to occur once in a lifetime, but in the past two decades, we’ve been party to four: the Internet, the smartphone, social media, and now generative artificial intelligence. Of these, artificial intelligence stands as the most transformational. With the advent of large language models and generative AI, permanent, deep transformation is here. Models like GPT-4, LLaMa, and Claude have trivialized some tasks, allowed others to scale rapidly, and are changing the very foundations of every career, every job, every company. In this keynote talk from Chief Data Scientist Christopher Penn, you’ll learn:

– What large language models can and cannot do
– How large language models are built
– How your organization should be thinking about their usage
– 12 use cases of generative AI in 6 different areas of focus
– How to approach generative AI with privacy and data security in mind
– What other applications of the underlying technologies apply to marketing
– How various jobs will be impacted
– What’s just around the corner

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The Marketing Singularity: Large Language Models and the End of Marketing As You Knew It

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