With the right analytics foundations, your B2B marketing will be set up for success.
Without them, you’re building a business on quicksand at best.
Join Trust Insights CEO Katie Robbert and Chief Data Scientist Christopher S. Penn to set yourself up to win in this strategy-focused look at B2B digital marketing analytics.
At the end of this session, you will be able to…
– Create a B2B analytics strategy with Google Analytics
– Explain why things happened and use advanced attribution analysis
– Use predictive content marketing analytics for forecasting your B2B content calendar
– Use prescriptive content analysis to understand what content truly boosts conversion
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What, Why, How: Foundations of B2B Marketing Analytics
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