What is Data Quality? Data that is Clean, Complete, Comprehensive, Chosen, Credible, and Calculable.

Why is data quality important? High-quality data is the foundation of all digital businesses. With Generative AI being integrated into many businesses and teams, Data Quality is even more essential. From service to sales to analytics, in industries from healthcare to consumer goods, data is the bedrock on which business is built. If you don’t trust your data, you probably don’t have strong data quality. If you want to introduce AI into your company, you have to have strong data quality. Data quality should be a top priority in digital marketing. Sadly, it tends to fall to the side in favor of other tasks. Bad data quality is hard to recover from.

How do you check your data quality? Download our Data Quality Framework.