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Attribution Analysis for Marketers at Social Media Marketing World

social media marketing world

What is attribution analysis? Why does every marketing executive demand it, but few know what to do with it? In this practical guided tour of attribution analysis, Trust Insights cofounder Christopher Penn leads you through the world of attribution analysis, including:

  • The 5 methods of attribution analysis
  • The 6C Data Quality Framework
  • The 6C Effective Data Visualization Framework

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Attribution Analysis for Marketers

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