This week, we’ve got a refreshed look at AI and content marketing, some thoughts for jobseekers, and a roundup of what’s new and news in data & analytics.
As social media continues to be over-saturated with content, it’s become harder and harder to create branded content with a distribution process that actually delivers results. It’s time to become true experts in our own brand media–specifically when it comes to our data.
What if we told you there’s more money to make from your data? And that we can help you find hidden customer data within your content?
From machine learning to content intelligence technology, we’ll show you how to turn your new findings into powerful guidance on what content to create for your customers before, or as, it goes viral, and how to mine their brand’s customer services inboxes and content for hidden data and insights they never knew they had.
- Unstructured data-mining and machine learning
- How to abstract hidden customer data from your brand’s content
- How to turn your data findings into new, successful content
- The AI-powered content marketing lifecycle
- Explore the tools your brand can use today
- Deep Dive Episode: Jobseekers and Personal Brands via Trust Insights
- Marketing automation using R studio via Trust Insights
- Marketing Insights Q&A: How will AI change social media?
- Deep Dive Episode: Cats and Dogs of Pet Influencer Marketing via Trust Insights
- Impact Of The Great Twitter Bot Purge on Elected Officials via Trust Insights
Social Media Marketing
- Setting the record straight on shadow banning
- Facebook Rolls Out Watch Party to All Facebook Groups via Social Media Examiner
- 72% of People Think Facebook Will Recover From Its Earnings Miss
- Top 10 Best Website Trends of 2018 ReadWrite
- 31 Advertising Statistics to Know in 2018 via WordStream
- The Top 15 Ways to Come up with New Content Ideas
Tools, Machine Learning, and AI
- Foundations of Machine Learning
- Global Competition With AI in Business: How China Differs
- A Practitioners Guide to Processing & Understanding Text Part 1: Data Retrieval with Web Scraping
Analytics, Stats, and Data Science
- Infographic: How Big Data Will Unlock the Potential of Healthcare
- Don’t Let Data Science Become a Scam via Data Science Central
- When Big Data Meets Great Storytelling: athenahealth’s Content Evolution
SEO, Google, and Paid Media
- Rewriting the Beginners Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking via Moz
- Using the Flowchart Method for Diagnosing Ranking Drops via Whiteboard Friday via Moz
- Learn From a Google Rater: The Impact of Intents and Results Diversity in Content Strategy
Where can you find us in person?
- Greater Los Angeles Chapter of NSA, August 2018, LA
- Health:Further, August 2018, Nashville
- Content Marketing World, September 2018, Cleveland
- INBOUND2018, September 2018, Boston
- MarketingProfs B2B Forum, November 2018, San Francisco
Can’t wait to pick our brains? Book a Table for Four and spend an hour with us live (virtually) on any topic you like:
Going to a conference we should know about? Reach out: (https://www.trustinsights.ai/contact/)
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