Data In The Headlights, 1 August 2018

This week, we’ve got a refreshed look at AI and content marketing, some thoughts for jobseekers, and a roundup of what’s new and news in data & analytics.

The Bright Idea

As social media continues to be over-saturated with content, it’s become harder and harder to create branded content with a distribution process that actually delivers results. It’s time to become true experts in our own brand media–specifically when it comes to our data.

What if we told you there’s more money to make from your data? And that we can help you find hidden customer data within your content?

From machine learning to content intelligence technology, we’ll show you how to turn your new findings into powerful guidance on what content to create for your customers before, or as, it goes viral, and how to mine their brand’s customer services inboxes and content for hidden data and insights they never knew they had.

You’ll learn:

  • Unstructured data-mining and machine learning
  • How to abstract hidden customer data from your brand’s content
  • How to turn your data findings into new, successful content
  • The AI-powered content marketing lifecycle
  • Explore the tools your brand can use today

Click here to watch the webinar on demand right now.

In Case You Missed It

Shiny Objects

Social Media Marketing

Media Landscape

Tools, Machine Learning, and AI

Analytics, Stats, and Data Science

SEO, Google, and Paid Media

Upcoming Events

Where can you find us in person?

  • Greater Los Angeles Chapter of NSA, August 2018, LA
  • Health:Further, August 2018, Nashville
  • Content Marketing World, September 2018, Cleveland
  • INBOUND2018, September 2018, Boston
  • MarketingProfs B2B Forum, November 2018, San Francisco

Can’t wait to pick our brains? Book a Table for Four and spend an hour with us live (virtually) on any topic you like:

Going to a conference we should know about? Reach out: (


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