Marketing Analytics, Data Science and Leadership – October 26, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

4 Data Analytics Tools That Will Revolutionize Marketing In 2021 via @SmartDataCo

Data analytics is critical for making sure a GTM strategy is executed as effectively as possible.

Read the full article here: https://trustinsights.news/ua4fn

IBM Teams with Industry Partners to Bring Energy-Efficient AI Hardware to Hybrid Cloud Environments via @ibmresearch

As IBM is developing AI hardware, we can work on the software integration in parallel with Red Hat.

Read the full article here: https://trustinsights.news/hrnjg

The Analytic Process Automation (APA) Platform Martech Zone via @douglaskarr

Analytic Process Automation(APA) is the technology that allows anyone in your organization to easily share data, automate tedious and complex processes, and turn data into results.

Read the full article here: https://trustinsights.news/4bxuz

A holistic representation toward integrative AI via Microsoft Research via @MSFTResearch

In Z-code, we treat BERT as another translation task to translate from the masked language to the original language.

Read the full article here: https://trustinsights.news/y84zx

Proactively building negative keyword lists in Google Ads is now more important than ever via @eliotshiner

While the full impact is not yet realized, this announcement does likely pose serious issues for data-hungry advertisers, looking to thoroughly understand and improve their account performance through analysis of their search term data.

Read the full article here: https://trustinsights.news/ocym5

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