Marketing Analytics, Data Science & Leadership – December 6, 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Interskill wins 2nd Training Industry Award for 2021! via @IBM

Training Industry prepares the Training Industry Top 20 and Watch List report on critical sectors of the corporate training marketplace to better inform professionals about the best and most innovative providers of training services and technologies.

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16 Content Marketing Analytics Tools That Finally Do What You Need via @HubSpot

Here are some common website metrics and KPIs you might choose to track in order to analyze the success of your content.

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Expand 2022 Marketing Success & Learn From Our Top 10 B2B Influencer Marketing Posts via @lanerellis

In 2021 B2B marketers have witnessed a continuing rise in the power of influence, expanding on the explosion of interest in the practice of B2B influencer marketing over the past several years. With more savvy practitioners than ever going all-in, B2B influencer marketing has continued to be a primary focus on our blog throughout the year.

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Neuroscience Tells Us Social Media Marketing Doesn’t Work via MarketingProfs via @marketingprofs

People are unable to receive marketing messages when they are directly engaged in purposeful social interaction, neuroscience suggests because they’re hard-wired to fiercely protect against anything that will break their social connections.

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