You collectively voted, and we heard you: IMAGE Rear View Mirror Data stays as a regular column. We’ll move it just below The Bright Idea for this and future issues of the newsletter in its new home. If you’re interested in how we did the polling, it’s a very straightforward process. Google Analytics automatically tracks […]
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In the Headlights: August 7, 2019 Issue
This is the second week of us testing the Rear View Mirror Data column, shown below. What do you think? Are these snippets of data about marketing channels useful and helpful? Tap/click your reply here: Yes, I find the Rear View Data helpful. Please keep publishing it. No, I don’t find the Rear View Data […]
In The Headlights: July 31, 2019 Issue
Something we’ve been mulling over for this newsletter is whether there’s a good fit for some unique, regularly published data. Are there specific, repeatable, useful stats that would be handy to know? If so, what would they be? Just hit reply on this email to let us know what you might want to see regularly. […]
In The Headlights: July 24, 2019 Issue
Before we begin, a special announcement. We’re holding a half-day Google Analytics for B2B Marketers Bootcamp in Washington, DC on October 15, 2019. Come get your analytics in shape in this half-day, hands-on event. Click/tap here to learn more and register. Correlation is not causation. We’ve heard this axiom repeated so often that even non-statistical, […]
In The Headlights: July 17, 2019 Issue
Before we begin, a special announcement. We’re holding a half-day Google Analytics for B2B Marketers Bootcamp in Washington, DC on October 15, 2019. Come get your analytics in shape in this half-day, hands-on event. Click/tap here to learn more and register. I saw a great Lego commercial the other night on Instagram. It was hilarious […]
In The Headlights: July 10, 2019 Issue
Before we begin, a special announcement. We’re holding a half-day Google Analytics for B2B Marketers Bootcamp in Washington, DC on October 15, 2019. Come get your analytics in shape in this half-day, hands-on event. Click/tap here to learn more and register. Beware of conflicts of interest. I was reading a report recently about how Instagram […]
In The Headlights: June 26, 2019 Issue
If you enjoyed our 2019 Marketing Trends report, we’ve refreshed it for the second half of the year. Find out what’s likely to trend for the rest of 2019 here. Let’s talk podcasting for a moment. According to research firm Edison Research’s 2019 Podcast Consumer Report, The audience for podcasting grew significantly in the past […]
In The Headlights: June 12, 2019 Issue
We’ve talked in the past about when automation isn’t always the right answer, around cost-benefit analysis. There’s another aspect that we haven’t addressed because of an assumption that I’ve seen become more and more unsound: that marketers know what they’re doing with automation. This past week, LinkedIn rolled out arguably one of the most annoying […]
In the Headlights: June 5, 2019 Issue
Mark your calendars for June 11, 2019 at 1 PM Eastern Time for our free webinar, “Extending Google Analytics”. We’ll cover attribution analysis and ways Google Analytics unintentionally misleads you. Click here to sign up now – we have 97 seats left. What do you do with predictive analytics? One of the most interesting phenomena […]
In the Headlights: May 29, 2019 Issue
In the most recent AI and automation report from the Brookings Institute, the think tank cites research saying that AI will replace up to 70% of some job types, especially entry-level jobs. How do you make your career more resistant to being automated out of existence? One of the key skills we cite often in […]
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