In The Headlights: June 12, 2019 Issue

We’ve talked in the past about when automation isn’t always the right answer, around cost-benefit analysis. There’s another aspect that we haven’t addressed because of an assumption that I’ve seen become more and more unsound: that marketers know what they’re doing with automation. This past week, LinkedIn rolled out arguably one of the most annoying […]

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In the Headlights: June 5, 2019 Issue

Mark your calendars for June 11, 2019 at 1 PM Eastern Time for our free webinar, “Extending Google Analytics”. We’ll cover attribution analysis and ways Google Analytics unintentionally misleads you. Click here to sign up now – we have 97 seats left. What do you do with predictive analytics? One of the most interesting phenomena […]

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In the Headlights: May 29, 2019 Issue

In the most recent AI and automation report from the Brookings Institute, the think tank cites research saying that AI will replace up to 70% of some job types, especially entry-level jobs. How do you make your career more resistant to being automated out of existence? One of the key skills we cite often in […]

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In The Headlights : May 22, 2019 Issue

What’s in your audience’s media diet? The media diet is what your audience consumes, what content helps form their world views on everything from politics and pop culture to business and marketing. “You are what you eat” has never been more true than today. If we want to be as closely aligned to our audience’s […]

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In The Headlights : May 8, 2019 Issue

Influencers are not prepared. Influence marketers are not prepared. In last week’s newsletter, we talked about the upcoming changes in social media, as more conversations and connections move to, as Facebook CEO Mark Zuckerberg calls it, private social media. From groups to direct messaging, social media is changing from town hall to conversations in living […]

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In the Headlights : May 1, 2019 Issue

Thanks to everyone who attended our webinar on measuring the right marketing data. If you missed it, you can catch the replay here. Someone asked recently, after seeing one of our talks, why social media as we know it will be destroyed, and why by the end of 2020. The answer? This coming election cycle […]

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Data in the Headlights, 13 June 2018

No one disputes that video is an essential part of content marketing today. According to the most recent Internet Minute statistics, YouTube users alone watch 4.3 million videos every 60 seconds. YouTube is commonly cited as the second largest search engine in the world, with users looking for instructions on how to do nearly everything […]

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Data in the Headlights, 6 June 2018

For all who endured the race to readiness for GDPR, we salute you. GDPR’s relatively quiet launch may have opened the door to more regulation. Why? On one hand, it came and went without immediate, world-ending consequences. On the other hand, continued findings of data abuse by major companies like Facebook encourage even the least-qualified […]

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Data in the Headlights, May 2018

Change is in the air as we roll into the summer. This month, we’ve got brand new data from over 8 million Facebook posts to share with you – what’s working on Facebook right now. You’ll find that in our Bright Idea just below. We’re also booking miniature mastermind groups for four people or less […]

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Data in the Headlights: April 2018

Welcome to another issue of Data in the Headlights. In this issue, the exclusive dataset for you is an influencer analysis of the recent RSA Conference. This security conference is one of the largest in the world, and is a who’s who of people in the cybersecurity and technology world. Conferences are one of our […]

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