email Archives - Trust Insights Marketing Analytics Consulting

Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks

by cspenn | May 8, 2020 | email, email marketing, marketing, marketing analytics, Marketing Insights, marketing technology

Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For...

12 Days of Data, Day 12: 2020 Email and Marketing Campaign Calendar

by cspenn | Dec 24, 2019 | 12 Days of Data, email, marketing, strategy

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...

In the Headlights: November 7, 2019 Issue

by cspenn | Nov 7, 2019 | email, newsletter

The ad copy read, “Are you recession-proof?” This week, Katie and I were talking about recession planning, especially seeing the weakness in numbers like the OECD Business Confidence Index. Katie remarked that she didn’t like the phrase, even though the concept was...

In the Headlights: October 30, 2019 Issue

by cspenn | Oct 30, 2019 | email, newsletter

What’s in the labs? Last week, I stumbled upon an old presentation I delivered at a previous company about what my department was working on, what was in the labs a few years ago. It was a nostalgic look back, especially since what was in the labs then has since...

In the Headlights: October 23, 2019 Issue

by cspenn | Oct 23, 2019 | email, newsletter

Miss our talk at MarketingProfs’ B2B Forum on how to improve your dashboards and reporting? Watch the full video now! A KPI is a number for which you get a bonus, or you get fired. That’s the strongest definition of a KPI we can offer, and it brings instant clarity to...

In the Headlights: October 16, 2019 Issue

by cspenn | Oct 16, 2019 | email, newsletter

This week, we’re at the MarketingProfs B2B Forum conference, an event focused solely on B2B marketing. One of the most interesting applications of AI that we’re testing out is real-time voice recognition. We learn tons at conferences from speakers, as they share their...