INBOX INSIGHTS: Google Analytics Demographic Data, Instagram Performance, Server-Side Tagging (5/25) :: View in browser Watch our free on-demand webinar, Customer Care Through the Customer Journey » Are You Using Your Demographic Data? This week I’ve been working with Chris to QA and finalize our new Google Analytics 4 course (coming soon!). Something interesting happens […]
Category: email
Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks
Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For context, the total employed population in the United States is approximately […]
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12 Days of Data, Day 12: 2020 Email and Marketing Campaign Calendar
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. 2020 […]
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In the Headlights: November 7, 2019 Issue
The ad copy read, “Are you recession-proof?” This week, Katie and I were talking about recession planning, especially seeing the weakness in numbers like the OECD Business Confidence Index. Katie remarked that she didn’t like the phrase, even though the concept was sound. Why? It’s a false claim. Very few things in life are fireproof, […]
In the Headlights: October 30, 2019 Issue
What’s in the labs? Last week, I stumbled upon an old presentation I delivered at a previous company about what my department was working on, what was in the labs a few years ago. It was a nostalgic look back, especially since what was in the labs then has since become reality at Trust Insights, […]
In the Headlights: October 23, 2019 Issue
Miss our talk at MarketingProfs’ B2B Forum on how to improve your dashboards and reporting? Watch the full video now! A KPI is a number for which you get a bonus, or you get fired. That’s the strongest definition of a KPI we can offer, and it brings instant clarity to a discussion about what […]
In the Headlights: October 16, 2019 Issue
This week, we’re at the MarketingProfs B2B Forum conference, an event focused solely on B2B marketing. One of the most interesting applications of AI that we’re testing out is real-time voice recognition. We learn tons at conferences from speakers, as they share their insights and ideas from the stage. But what if we could learn […]
In the Headlights: October 9, 2019 Issue
If you don’t plan to measure, you can’t measure the plan. This is the time of year when every marketer is focused on budgeting, resourcing, and strategic planning for the year ahead. One of the key questions we’ve been asked by customers is, “How much should I plan to spend on data and analytics?” There […]
In the Headlights: October 2, 2019 Issue
What is a social network? This seems like a silly question, doesn’t it? Everyone knows what a social network is, and you probably can’t help thinking of names like Facebook or Instagram when the phrase pops into your mind. But really think about it for a second. The key is that second word, network. Social […]
In the Headlights: September 25, 2019 Issue
Missed our live event and webinar this week about the social networks to watch in 2020? No worries – grab the full paper here! This week, at our live event in New York City with Talkwalker, Inc., we suggested a term that many marketers hadn’t heard before: blended listening. In marketing, our operational silos often […]
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