With AI making analytics even more accessible, it’s no longer good enough to execute your marketing and then wait to see what happens. To stay ahead of your competitors you need to be using predictive analytics. Your marketing should be proactive, not reactive. We’ve been using predictive analytics for almost a decade so we know how powerful it can be as part of your marketing strategy.

Predictive Analytics and Forecasting

We’ll help you predict, forecast, and execute the future state of your marketing. Using machine learning and artificial intelligence, we create forecasts for marketers to easily and quickly plan their strategy and execution, including:

  • General financial planning
  • Keyword/topic research
  • Predictive forecasts
  • Content calendars
  • Ad budget planning
  • Attribution analysis

Predictive Analytics: Options

Not sure where to start? We offer a variety of options to suit your needs

  • Annual forecasts
  • Quarterly Forecasts
  • Monthly Forecasts
  • Weekly Forecasts
  • Custom

Case Study: Predictive Analytics

Using predictive analytics to forecast the most popular, talked-about topics up to a year in advance, Trust Insights was able to create the right content at the right time and improved referral traffic to a B2B website by 53.3% year-over-year. By understanding the timing of key topics, Trust Insights delivered what their audience wanted, when they wanted it, which resulted in significant traffic increases:

Referral traffic boost


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Blog: predictive analytics

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