In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows. Each show offers video, audio, and a transcript so you can enjoy it in the format that works best for you.
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Recent Episodes of In-Ear Insights
- {PODCAST} In-Ear Insights: Human-Centric Data StrategyIn this week’s episode, Katie and Chris discuss appropriate and inappropriate uses of marketing analytics, data, and machine learning/AI when it comes to making people feel less or more valued. They talk about a Human-Centric Data Strategy. Learn how electronic health records and customer data platforms are similar, what mistakes they both make, and how to ...
- {PODCAST} In-Ear Insights: Account-Based Marketing (ABM) and AIIn this week’s In-Ear Insights, Katie is out keynoting an event in Europe, so Marketing Over Coffee host John Wall steps in to talk about account-based marketing (also known as target account marketing or key account marketing) and applications of AI to it. John and Chris talk about uses of machine learning for lead scoring, ...
- {PODCAST} In-Ear Insights: Data Analytics, Business Analytics, and Marketing AnalyticsIn this week’s In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What’s the difference? How do you know when you’re doing one versus another? They also tackle differences in job descriptions and titles as ways of thinking about the various forms ...
- {PODCAST} In-Ear Insights: Reporting and Dashboarding BasicsIn this episode of In-Ear Insights, Katie and Chris discuss the basics of reporting and dashboarding best practices. What should a good report or dashboard look like? What does a dashboard report have in common with the cockpit of an Airbus A321? Listen in and get some tips to bring to your next reporting meeting. Listen ...
- {PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point; Facebook and Instagram lead the charge of “pay us to talk to ...
- {PODCAST} In-Ear Insights: Email Marketing List Growth and List DecayIn this episode of In-Ear Insights, Katie and Chris talk about email marketing strategy as it relates to growing your list – and keeping the names you have. How do you grow your list? How do you recover email addresses that have gone bad? What makes an email newsletter valuable? How long should your subscription ...
- {PODCAST} In-Ear Insights: Data-Driven Thought LeadershipIn this episode of In-Ear Insights, Katie and Chris discuss the power of data-driven thought leadership, and why so few marketers ever unlock the power of their own data for marketing purposes. They delve into what thought leadership is and isn’t, what data to look for within your organization, and three methods for turning boring ...
- {PODCAST} In-Ear Insights: Market Research and Surveying Best PracticesIn this week’s In-Ear Insights, join Katie Robbert and Christopher Penn as they discuss best practices around surveying and market research. Listen to some of the things marketers do most wrong, from leading questions to response types, and hear what marketers should do instead to design and run credible, effective surveys. Hear the answers to ...
- {PODCAST} In-Ear Insights: The Marketing MailbagIn this week’s In-Ear Insights, Katie and Chris tackle a mailbag full of marketing questions, such as: How do you define the differences between prospect, lead, marketing qualified lead (MQL), and sales qualified lead (SQL)? What do you do to find inspiration for agency proposals and pitches? How important is personal brand in an agency? What are best practices ...
- {PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERTIn this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on your overall marketing planning. Listen to the audio here: Download the MP3 audio here. Need help with ...
- {PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2BIn this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if you’d like to get the slides and video from this talk, they’re available ...
- {PODCAST} In-Ear Insights: Measuring Influencer Marketing with SEO MetricsIn this week’s In-Ear Insights, Katie and Chris talk about the declining impact and availability of social media metrics when it comes to influencer marketing. As data becomes harder to get ahold of, what are our options? The answer: SEO. Using SEO and traffic metrics along with rigorous analytics tracking is the path to demonstrating ...
- {PODCAST} In-Ear Insights: Nontraditional Data SourcesIn this episode of In-Ear Insights, Katie and Chris discuss what to do when you data sources off the beaten path. What if the data you have doesn’t answer the questions you have? Where do you go to get such data? Listen in as they explore Mastodon, cryptocurrencies, and so much more. Listen to the audio ...
- {PODCAST} In-Ear Insights: 2020 Social Media Strategy, Live at TalkwalkerIn this week’s In-Ear Insights, Katie and Chris share takeaways and insights from the live webinar and on-site event at Talkwalker Inc.’s US headquarters. Listen as they reveal statistics that surprised them (such as the number of brands with no YouTube strategy), how to stay current on social media news, and much more. Watch the ...
- {PODCAST} In-Ear Insights: Getting Started With New Social NetworksIn this week’s episode, Katie and Chris discuss what it takes to get started on a new social networking platform. Interested in Tiktok? Want to up your YouTube game? Listen in for their tips on how to get started, from trialing the platform to audience analytics to qualitative research in order to make the most ...
- {PODCAST} In-Ear Insights: Lead Generation and Relationship MarketingIn this week’s In-Ear Insights, Katie and Chris discuss the different strategies, tactics, and methods behind lead generation, from advertising to relationship marketing to blind spots in your marketing strategy. Learn strategies for matching lead generation efforts to your digital customer journey. Listen to the audio here: Download the MP3 audio here. Need help with your company’s data ...
- {PODCAST} In-Ear Insights: Event Equipment and MultimediaIn this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how they make the most of every opportunity to generate multiple types of content. Can’t see anything? Watch ...
- {PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLDIn this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the majority of content at the 101 level, and what businesses who want to level up past ...
- {PODCAST} In-Ear Insights: Predictive Analytics for BusinessIn this week’s episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics for business is, how it works, and use cases such as revenue forecasting, marketing planning, and more. Listen to the audio here: Download the MP3 ...
- {PODCAST} In-Ear Insights: Pumpkin Spice Marketing PlanningJust kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is “marketing plan template”. In this episode, Katie and Chris discuss marketing planning, how to plan for ...
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