IN-EAR INSIGHTS: WEEKLY PODCAST FROM TRUST INSIGHTS
Strategy Meets Data. Every Week.
In 30 Minutes or Less.
Most business podcasts are either too academic to be useful or too superficial to be actionable. We built In-Ear Insights to bridge that gap. We skip the banter and get straight to the answers you need to solve your most burning business questions.
The CEO and the Data Scientist.
Here’s the thing: Data is useless without a strategy, and a strategy is just a guess without data.
On In-Ear Insights, we bring those two worlds together using the 5P Framework (Purpose, People, Process, Platform, Performance).
CEO Katie Robbert and Chief Data Scientist Christopher Penn break down the people and processes required to make technology work for your bottom line. We share our wins, our mistakes, and the “Now What” so you can lead with authority.
Respecting Your Time and Learning Style.
Consumption on your terms. Full resource suite for every episode.
Video
Watch the “work” happen. We often share screens to show you charts, code, and frameworks in action on YouTube.
Audio
High-quality production for leaders on the move. Listen on your commute, at the gym, or between meetings.
Full Transcripts
For the researchers and scanners. Fully transcribed so you can find the exact insight without scrubbing through audio.
Practical Tips for Every Level of Leadership.
The Strategic Leader
Learn how to prove ROI and align technical teams with business goals.
The Enterprise Executive
Navigate data governance, AI ethics, and compliance risk with confidence.
The Agency Principal
Gain the technical validation you need to protect margins and win business.
Stop Guessing. Start Executing.
Recent deep-dives include:
- ✔ Qualitative Data at Scale: Turning survey results into strategy.
- ✔ The Shift to Agentic AI: Preparing your team for AI delegates.
- ✔ GA4 Attribution & ROI: Fixing measurement reports.
- ✔ The 5P Framework for AI: Why purpose matters most.
Voice Assistants
Simply tell your device:
- Siri: “Play the In Ear Insights podcast”
- Alexa: “Play the podcast In Ear Insights”
- Google: “Play the podcast In Ear Insights”
Ready to level up your strategy?
Subscribe today and get the new episodes every Wednesday morning.
No hype. No shiny objects. Just the data science you need to lead.
Recent Episodes
- {PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing IdeasIn this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and starting materials? Listen to this episode to refill your content marketing queue with content that will bring ...
- {PODCAST} In-Ear Insights: Customer Data Protection and PrivacyIn this week’s episode of In-Ear Insights, Katie and Chris tackle the thorny issues of user data privacy and what expectations a company should plan to meet when it comes to protecting users – even when the users make bad choices. Learn the different types of private data – PII, SPI, and PHI – as ...
- {PODCAST} In-Ear Insights: Quarterly Review and PlanningIn this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week’s episode comes with two visuals so you can follow along with ...
- {PODCAST} In-Ear Insights: Combatting the Summer SlowdownIn this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow periods? Options discussed on the show include: Training and professional development Backlog creation for agile ...
- {PODCAST} In-Ear Insights: Agile Marketing Technology DeploymentIn this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology deployment look like? Is Scott onto something, or is it a bad fit for an analogy? As discussed, here’s ...
- {PODCAST} In-Ear Insights: Instagram Analytics and Impact on InfluencersIn this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is Facebook, Instagram’s parent company, doing this? (hint: money) Listen to the episode ...
- {PODCAST} In-Ear Insights: Uses of AI in Direct MarketingIn this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you’d like to catch the video, it’s available here. Listen to the audio here: Download the MP3 audio here. Need help with your company’s data ...
- {PODCAST} In-Ear Insights: Private Social Media and Influencer MarketingIn this episode of In-Ear Insights, join Katie and Chris as they debate the future of influencer marketing in a world where conversations and communities are private. If a tree falls on a Kardashian but no one likes or comments in public, did it really happen? How should marketers be thinking about influencer marketing as ...
- What Predicts Podcast Episode Popularity?One of the great benefits of having both partners and co-hosts of Marketing Over Coffee as Trust Insights team members is that we have access to a 12-year-long dataset of podcast performance, one of the longest-running consistent podcasts in the world. This tenure should allow us to predict podcast episode popularity. Now, we will not ...
- {PODCAST} In-Ear Insights: Brand Strategy and Brand MeasurementIn this episode of In-Ear Insights, Katie and Chris talk about the power of brand. What is brand strategy? How do we effectively measure our brand marketing? Listen in to learn the difference between a branded house and a house of brands, how to think about brand strategy, and what the most important brand measurement ...
- {PODCAST} In-Ear Insights: The Great Instagram Hashtag DebateIn today’s episode of In-Ear Insights, Katie Robbert and Christopher Penn debate the Trust Insights study on the impact of hashtags. Our original research showed they have neither helpful nor harmful impact on follower growth or engagement, but we debate how much nuance is in the data. Are there exceptions to the rule? If so, ...
- {PODCAST} In-Ear Insights: Learning, Training, and Professional DevelopmentIn this week’s In-Ear Insights, Katie and Chris discuss what it takes for marketing professionals to advance their own learning and development. Should they wait for formal training? If not, how should they approach learning in a field which is constantly changing? Listen to the audio here: Download the MP3 audio here. Need help with your company’s data ...
- {PODCAST} In-Ear Insights: Customer Experience AnalyticsIn this episode, Katie and Chris review the field of customer experience analytics. What are customer experience analytics, and what comprises their components? From simple data points like returning users to the website to Net Promoter Scores, join them on a walk through the customer journey and how to measure it at every step. Listen to ...
- {PODCAST} In-Ear Insights: AI for MarketersIn this week’s In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they discuss the release of Chris’ latest book, AI for Marketers (Second Edition). Learn what’s in the book, which jobs will be taken by robots, and how to set up your career for success. Also learn why social media is in mortal ...
- {PODCAST} In-Ear Insights: How AI Will Change Marketing, from MinneFRAMA 2018In this audio recording from the MinneAnalytics MinneFRAMA finance conference, listen as Trust Insights co-founder delivers a technical talk on the applications of AI for marketing. Watch the talk here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening ...
- {PODCAST} In-Ear Insights: What Marketers Need to Know About Google Search ConsoleIn this episode of In-Ear Insights, Katie and Chris dig into the most-overlooked digital analytics tool at most companies: Google Search Console. They dig into what it is, what analytics it offers, how to use the data, what conclusions to draw from it, and why Google Search Console should be on the bookmarks bar of ...
- {PODCAST} In-Ear Insights: YouTube Influencers and Influencer MarketingIn this episode of In-Ear Insights, influencer marketing will be hot this year, and few channels have as much long-term sway as YouTube. Part television, part search engine, YouTube is the undisputed heavyweight of free video (Netflix for the fully paid side). What should companies be looking for on YouTube when it comes to influencers? ...
- {PODCAST} In-Ear Insights: AI and AnalyticsIn this week’s episode of In-Ear Insights, we eavesdrop on our MarketingProfs B2B Forum session talk about AI and analytics. When only 30% of CMOs use the analytics their organizations generate, and 70% of companies ignore their data, we know there’s plenty of room for improvement. Tune in as we explore AI and how it’s ...
- {PODCAST} In-Ear Insights: Why is B2B Marketing So Stale?At the most recent MarketingProfs B2B Forum, cofounders Katie Robbert and Christopher Penn noted alarming similarities in the claims, creative, and efforts of many B2B marketing vendors. Why is B2B marketing so stale? Why is it stuck in such a rut of whitepaper, webinar, and email? Shouldn’t there be more to it? Listen in as ...
- {PODCAST} In-Ear Insights: Influencer MarketingIn this episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they wade through the murky waters of influencer marketing. What responsibilities does an influencer have? What responsibilities does a company have? What’s working today in modern influencer marketing? Tune in as we cover employee advocacy, how much influencers are being paid, ...
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