IN-EAR INSIGHTS: WEEKLY PODCAST FROM TRUST INSIGHTS
Strategy Meets Data. Every Week.
In 30 Minutes or Less.
Most business podcasts are either too academic to be useful or too superficial to be actionable. We built In-Ear Insights to bridge that gap. We skip the banter and get straight to the answers you need to solve your most burning business questions.
The CEO and the Data Scientist.
Here’s the thing: Data is useless without a strategy, and a strategy is just a guess without data.
On In-Ear Insights, we bring those two worlds together using the 5P Framework (Purpose, People, Process, Platform, Performance).
CEO Katie Robbert and Chief Data Scientist Christopher Penn break down the people and processes required to make technology work for your bottom line. We share our wins, our mistakes, and the “Now What” so you can lead with authority.
Respecting Your Time and Learning Style.
Consumption on your terms. Full resource suite for every episode.
Video
Watch the “work” happen. We often share screens to show you charts, code, and frameworks in action on YouTube.
Audio
High-quality production for leaders on the move. Listen on your commute, at the gym, or between meetings.
Full Transcripts
For the researchers and scanners. Fully transcribed so you can find the exact insight without scrubbing through audio.
Practical Tips for Every Level of Leadership.
The Strategic Leader
Learn how to prove ROI and align technical teams with business goals.
The Enterprise Executive
Navigate data governance, AI ethics, and compliance risk with confidence.
The Agency Principal
Gain the technical validation you need to protect margins and win business.
Stop Guessing. Start Executing.
Recent deep-dives include:
- ✔ Qualitative Data at Scale: Turning survey results into strategy.
- ✔ The Shift to Agentic AI: Preparing your team for AI delegates.
- ✔ GA4 Attribution & ROI: Fixing measurement reports.
- ✔ The 5P Framework for AI: Why purpose matters most.
Voice Assistants
Simply tell your device:
- Siri: “Play the In Ear Insights podcast”
- Alexa: “Play the podcast In Ear Insights”
- Google: “Play the podcast In Ear Insights”
Ready to level up your strategy?
Subscribe today and get the new episodes every Wednesday morning.
No hype. No shiny objects. Just the data science you need to lead.
Recent Episodes
- In-Ear Insights: Switching AI Providers, Backup AI CapabilitiesIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the AI wars and why relying on a single AI vendor can jeopardize your business continuity. You’ll learn why relying on a single AI vendor can jeopardize your business continuity. You’ll discover how to build an abstraction layer that lets you ...
- In-Ear Insights: How to Turn Plans into ResultsIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why most Q1 plans stall and how hidden fear holds teams back. You’ll learn simple ways to turn a big roadmap into tiny actions you can start. You’ll discover how generative AI can suggest low‑risk steps that keep momentum without a ...
- In-Ear Insights: Cognitive Offloading, Deskilling, and The Impact of AIIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how AI can take over routine tasks and what that means for your daily workflow. You’ll learn why relying too much on AI might erode essential skills and how to spot the warning signs. You’ll explore practical frameworks—like the four R’s ...
- In-Ear Insights: Project Management for AI AgentsIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss managing AI agent teams with Project Management 101. You will learn how to translate scope, timeline, and budget into the world of autonomous AI agents. You will discover how the 5P framework helps you craft prompts that keep agents focused and cost‑effective. ...
- In-Ear Insights: OpenClaw and Preparing for an Agentic AI FutureIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss autonomous AI agents and the mindset shift required for total automation. You’ll learn the risks of experimental autonomous systems and how to protect your data. You’ll discover ways to connect AI to your calendar and task managers for better scheduling. You’ll build ...
- In-Ear Insights: Durable Skills in the Agentic AI WorldIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical staffing decisions leaders must make in the age of autonomous AI. You will learn the four key options organizational leaders must consider when AI begins automating existing roles. You will identify which essential durable skills guarantee success for employees working ...
- In-Ear Insights: Applications of Agentic AI with Claude CoworkIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the practical application of AI agents to automate mundane marketing tasks. You will define what an AI agent is and discover how this technology performs complex, multi-step marketing operations. You will learn a simple process for creating knowledge blocks and structured recipes ...
- In-Ear Insights: Processing Survey Data With Generative AIIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss analyzing survey data using generative artificial intelligence tools. You will discover how to use new AI functions embedded in spreadsheets to code hundreds of open-ended survey responses instantly. You’ll learn the exact prompts needed to perform complex topic clustering and sentiment analysis ...
- In-Ear Insights: What is Generative Engine Marketing (GEM)?In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative engine marketing, or GEM, the AI equivalent of SEM. Just as SEO became GEO, so too is SEM likely to become GEM. Learn what it is, how it might manifest, and what you should be considering. Watch the video here: Can’t see anything? ...
- In-Ear Insights: 2025 Year In ReviewIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the massive technological shifts driven by generative AI in 2025 and what you must plan for in 2026. You will learn which foundational frameworks ensure your organization can strategically adapt to rapid technological change. You’ll discover how to overcome the critical communication ...
- In-Ear Insights: What Are Small Language Models?In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss small language models (SLMs) and how they differ from large language models (LLMs). You will understand the crucial differences between massive large language models and efficient small language models. You’ll discover how combining SLMs with your internal data delivers superior, faster results ...
- In-Ear Insights: AI And the Future of Intellectual PropertyIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the present and future of intellectual property in the age of AI. You will understand why the content AI generates is legally unprotectable, preventing potential business losses. You will discover who is truly liable for copyright infringement when you publish AI-assisted content, ...
- In-Ear Insights: Teaching Workshops and Professional DevelopmentIn this episode, Katie and Chris teach you the secrets to designing and teaching workshops and presentations. You’ll discover the ideal balance between lecturing and hands-on exercises to keep your audience completely engaged. You’ll learn a powerful method to understand exactly what your audience wants to learn before you create a single slide. You’ll find out ...
- In-Ear Insights: Sales Frameworks Basics and AIIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss essential sales frameworks and why they often fail today. You will understand why traditional sales methods like Challenger and SPIN selling struggle with modern complex purchases. You will learn how to shift your sales focus from rigid, linear frameworks to the actual ...
- In-Ear Insights: Account Management in the Age of AIIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the essentials of excellent account management and how AI changes the game. You will discover how to transition from simply helping clients to proactively taking tasks off their to-do list. You will learn the exact communication strategies necessary to manage expectations and ...
- In-Ear Insights: How to Create Effective ReportingIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, including ...
- In-Ear Insights: Generative AI for Marketers at MAICON 2025In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference, MAICON 2025. You’ll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You’ll master the critical thinking and contextual ...
- In-Ear Insights: How to Make Conferences Worth the InvestmentIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the worth of conferences and events in a tight economy. You will learn a powerful framework for evaluating whether an expensive conference ticket meets your specific professional goals. You will use generative artificial intelligence to score event agendas, showing you which sessions ...
- In-Ear Insights: Getting Real Value from Generative AIIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss scaling Generative AI past basic prompting and achieving real business value. You will learn the strategic framework necessary to move beyond simple, one-off interactions with large language models. You will discover why focusing on your data quality, or “ingredients,” is more critical ...
- In-Ear Insights: How Data Quality Impacts Social Media AlgorithmsIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how user data quality fundamentally controls social media algorithms, including the new LinkedIn LLM system. You will learn how modern social algorithms use language models to predict your engagement, shifting the control back to you. You will discover why your likes, comments, ...
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