IN-EAR INSIGHTS: WEEKLY PODCAST FROM TRUST INSIGHTS
Strategy Meets Data. Every Week.
In 30 Minutes or Less.
Most business podcasts are either too academic to be useful or too superficial to be actionable. We built In-Ear Insights to bridge that gap. We skip the banter and get straight to the answers you need to solve your most burning business questions.
The CEO and the Data Scientist.
Here’s the thing: Data is useless without a strategy, and a strategy is just a guess without data.
On In-Ear Insights, we bring those two worlds together using the 5P Framework (Purpose, People, Process, Platform, Performance).
CEO Katie Robbert and Chief Data Scientist Christopher Penn break down the people and processes required to make technology work for your bottom line. We share our wins, our mistakes, and the “Now What” so you can lead with authority.
Respecting Your Time and Learning Style.
Consumption on your terms. Full resource suite for every episode.
Video
Watch the “work” happen. We often share screens to show you charts, code, and frameworks in action on YouTube.
Audio
High-quality production for leaders on the move. Listen on your commute, at the gym, or between meetings.
Full Transcripts
For the researchers and scanners. Fully transcribed so you can find the exact insight without scrubbing through audio.
Practical Tips for Every Level of Leadership.
The Strategic Leader
Learn how to prove ROI and align technical teams with business goals.
The Enterprise Executive
Navigate data governance, AI ethics, and compliance risk with confidence.
The Agency Principal
Gain the technical validation you need to protect margins and win business.
Stop Guessing. Start Executing.
Recent deep-dives include:
- ✔ Qualitative Data at Scale: Turning survey results into strategy.
- ✔ The Shift to Agentic AI: Preparing your team for AI delegates.
- ✔ GA4 Attribution & ROI: Fixing measurement reports.
- ✔ The 5P Framework for AI: Why purpose matters most.
Voice Assistants
Simply tell your device:
- Siri: “Play the In Ear Insights podcast”
- Alexa: “Play the podcast In Ear Insights”
- Google: “Play the podcast In Ear Insights”
Ready to level up your strategy?
Subscribe today and get the new episodes every Wednesday morning.
No hype. No shiny objects. Just the data science you need to lead.
Recent Episodes
- {PODCAST} In-Ear Insights: AI Applications and Distractions in MarketingIn this week’s In-Ear Insights, Katie and Chris talk about AI applications and distractions. How important is it that you know the technology? What level of depth is necessary for marketers to make marketing technology work for them? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the ...
- {PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of OperationsIn this week’s In-Ear Insights, Katie and Chris walk through the Google Analytics UTM tracking order of operations. You’ll learn exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads is in the mix. If you’ve ...
- {PODCAST} In-Ear Insights: Google MUM, SEO, and Content StrategyIn this episode of In-Ear Insights, Katie and Chris dig into the announcements around Google’s newly announced AI model for advanced search, Google MUM, or the multitask unified model. Learn what Google MUM is, why it should matter to content producers, and how to think about adapting your content strategy to deal with what could ...
- {PODCAST} In-Ear Insights: Introduction to Google Search ConsoleIn this episode, John and Chris walk through the current incarnation of Google Search Console, explaining the different features and functions – and what marketing purposes they serve. Tune in to find out how Google Search Console can help you measure things like brand strength and public relations efforts, in addition to being a vital ...
- {PODCAST} In-Ear Insights: Marketing Technology QA ProcessesIn this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don’t keep your QA processes and code in good working order? Tune in to find out! Watch the video here: Can’t see anything? Watch it on ...
- {PODCAST} In-Ear Insights: Google Analytics and Third Party DataIn this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming ...
- {PODCAST} In-Ear Insights: Lead Generation Spam and Google Ads FraudIn this week’s episode of In-Ear Insights, John and Chris talk about a subversive Google Ads scam that may be putting fake leads into your lead generation efforts. Learn what we’ve uncovered and what you can do about fighting Google Ads fraud. John details more of his findings: Kind of an odd title I know, but it’s ...
- {PODCAST} In-Ear Insights: Advertising and Third Party Data LossIn this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data loss, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics covered: The differences among first party data, second party data, ...
- {PODCAST} In-Ear Insights: Process Change ManagementIn the week’s episode of In-Ear Insights, Katie and Chris talk shop about process change management when it comes to process management. How do we handle the creation and adoption of new processes, especially when they’re big changes? Tune in! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the ...
- {PODCAST} In-Ear Insights: Technology and Change ManagementIn week’s episode of In-Ear Insights, Katie and Chris talk shop about change management when it comes to technology. When a new piece of software is introduced, how do you handle the changes? Using the rollout of Google Analytics 4 as an example, what are the steps we must take to ensure as smooth a ...
- {PODCAST} In-Ear Insights: Best Practices for A/B Testing for MarketersIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the similarities and differences between A/B testing and clinical trials. What aspects should marketers keep from the life or death world of healthcare, and what aspects don’t apply to the realm of marketing? Learn some best practices for A/B testing when ...
- {PODCAST} In-Ear Insights: Do Awards Matter?In this episode, Katie and Chris discuss the process of submitting for awards, do awards matter, which ones matter, and what a potential awards strategy should accomplish. Tune in to find out why awards aren’t just vanity, and how they’re part of the decision-making process for sales and marketing. Watch the video here: Can’t see anything? Watch ...
- {PODCAST} In-Ear Insights: Lessons Learned From 3 Years in BusinessIn this episode, Katie and Chris discuss the lessons learned after three years of being in business. What things went well? What things surprised us? What would we do differently? What’s on the horizon? For entrepreneurs and the curious, lots of takeaways about building a company from scratch. Watch the video here: Can’t see anything? Watch it ...
- {PODCAST} In-Ear Insights: Business Development and SalesIn this episode, Katie and Chris discuss business development – a euphemism for sales – and how we’re thinking about growing the business as the pandemic begins to wind down. What are some of our favorite business development techniques? What doesn’t work? Listen in now! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen ...
- {PODCAST} In-Ear Insights: What Not to Ask Female Guests on Your PodcastIn this episode of In-Ear Insights, Katie and Chris discuss some of the silly questions interviewers had asked female guests on podcasts, especially questions related to gender and race. Learn what not to ask female guests, how to ask better questions of guests, and as a guest on someone else’s podcast, how to set appropriate ...
- What NOT to ask a female guest on your podcastIn honor of International Women’s Day 2021, John and Katie wanted to partner up on a blog post and walk through some do’s and don’t of interviewing a female guest on your podcast. Katie, a female, has frequently been asked the same questions over and over that provide no value to an interview. John, a male, frequently ...
- {PODCAST} In-Ear Insights: SEO Keyword Identification ProcessesIn this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own processes, including the four-part framework Trust Insights uses for its own keyword management. Watch the ...
- {PODCAST} In-Ear Insights: Network Graphs and Influencer MarketingIn this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and the advantages/disadvantages of each. They look at databases for network graphs and how many influencer identification tools struggle to correctly identify influencers based on business goals. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to ...
- {PODCAST} In-Ear Insights: Behind The Scenes Instagram DataIn this week’s episode, Katie and Chris preview the rough draft of an upcoming talk about Instagram Data for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note the data shown ...
- {PODCAST} In-Ear Insights: Ethics, Explainability, AI, and TiktokIn this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by design? What are the steps we should take ...
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