In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows. Each show offers video, audio, and a transcript so you can enjoy it in the format that works best for you.
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Recent Episodes of In-Ear Insights
- {PODCAST} In-Ear Insights: Influencer MarketingIn this episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they wade through the murky waters of influencer marketing. What responsibilities does an influencer have? What responsibilities does a company have? What’s working today in modern influencer marketing? Tune in as we cover employee advocacy, how much influencers are being paid, ...
- {PODCAST} In-Ear Insights: Tackling Diversity, Sexism, and TechnologyIn a recent survey of CMOs by IDG, one of the concerns expressed by top CMOs is the number of women leaving the technology field due to bias, discrimination, and sexism. CEO Katie Robbert and co-founder Christopher Penn tackle what companies are doing, what they should or could be doing, and how people at any ...
- {PODCAST} In-Ear Insights: AI and the Future of Content MarketingIn today’s episode of In-Ear Insights, listen in to co-founder Christopher Penn’s talk at this year’s Content Marketing World conference. In this episode, Chris walks through AI and the future of content marketing. Chris covers what AI is in use for content marketing today, examples of how it’s making a difference, and what to expect ...
- {PODCAST} In-Ear Insights: Predictive Analytics at INBOUND18In today’s episode of In-Ear Insights, listen in to CEO Katie Robbert’s talk at this year’s INBOUND18 conference. Katie covers the spectrum of predictive analytics – what it is, why it matters, and how to get started. Enjoy the talk, and if you have questions about it, please visit www.TrustInsights.AI to ask her. If you’d like ...
- {PODCAST} In-Ear Insights: What Are The Skills of a Data Scientist?In this episode of In-Ear Insights, listen as co-founders Katie Robbert and Christopher Penn discuss the skills of a modern data scientist. What should a modern data scientist be able to do? Who is cut out to be a data scientist? What are the foundational skills people should learn who want to pursue data science? Tune in now! Machine-Generated ...
- {PODCAST} In-Ear Insights: What is Data Science?In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the ins and outs of data science, answering questions such as: What is data science? What does a data scientist do? What isn’t data science? What’s the difference between data analytics and data science? The data science lifecycle Discussed in this episode is the Trust Insights ...
- {PODCAST} In-Ear Insights: Team Bonding vs Team BuildingIn this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the differences between team bonding and team building. Which is appropriate for what kind of situation? Tune in to hear how the activities differ, what NOT to do, and ways you can improve your company’s team growth initiatives. Machine-Generated Transcript What follows is ...
- {PODCAST} In-Ear Insights: AI and the Future of Sales Keynote AudioIn today’s episode of In-Ear Insights, we present the audio from a recent keynote I gave at the National Speakers Association event in Los Angeles on the future of sales and how artificial intelligence will change it. We cover topics such as what AI is, what it isn’t, what it can and can’t do, and then ...
- {PODCAST} In-Ear Insights: Governance of Marketing Technology and AIIn this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the process of aligning marketing technology and artificial intelligence initiatives with best practices for governance and compliance as part of the run-up to the IBM Win with AI Summit. (register here for the summit in NYC!) One of the reasons why ...
- Marketing Insights Q&A: How to start a podcast?Genevieve asks, “What tips would you give to someone wanting to start a podcast?” Having been a podcaster since 2005, I have so many. To keep it simple we’ll focus on the best practices. There are 10 basic best practices that are important for starting a podcast and doing it well for your business: Have clear, measurable goals. Start ...
- {PODCAST} In-Ear Insights: Jobseekers and Personal BrandsIn this episode of In-Ear Insights, listen as cofounders Katie Robbert and Christopher Penn discuss all things employment for jobseekers, such as: What jobseekers should be doing in interviews Tactical tips for LinkedIn profiles Is Comic Sans ever appropriate? What hiring managers really want How to demonstrate skills without breaking NDAs How many jobs to apply for every week if you’re ...
- {PODCAST} In-Ear Insights: Cats and Dogs of Pet Influencer MarketingIn today’s episode of the In-Ear Insights podcast, we look at the power of pets – namely, dog and cat petfluencers. We dig into: What is an influencer? Why dogs make better influencers than cats when it comes to costumes. How to think about pet influencers, including analytics to assess. Tactical takeaways, such as where to use your own ...
- Marketing Insights Q&A: Where do I get started learning marketing analytics?Marketing Insights Q&A: Where do I get started learning marketing analytics? We get this question and its variants, like “how to learn marketing analytics” often. There are three sets of content to pay attention to when learning marketing analytics: courses, books, and blogs. Courses will help you build a foundation of knowledge, books will help you ...
- Marketing Insights Q&A: Digital Channel StrategyWelcome to another Marketing Insights Q&A. Today’s question we’re answering is: Does every brand have to have a presence on all the digital channels, or does it have the liberty to choose a few? Example, should we invest in social media, search engine marketing, search optimization, video marketing etc. at the same time? Two answers to this question ...
- Fighting Dark Data with CEO Katie RobbertWhat is dark data, and how do we combat it? In this episode of The Difference, the podcast of sister company Brain+Trust Partners, listen to Trust Insights CEO Katie Robbert as she discusses dark data, organizational theory, and how effectively managing the people creating the data is the fastest path to lighting up dark data. Don’t ...
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