In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows. Each show offers video, audio, and a transcript so you can enjoy it in the format that works best for you.

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Recent Episodes of In-Ear Insights

  • {PODCAST} In-Ear Insights: What is Data Science?
    In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the ins and outs of data science, answering questions such as: What is data science? What does a data scientist do? What isn’t data science? What’s the difference between data analytics and data science? The data science lifecycle Discussed in this episode is the Trust Insights ...
  • {PODCAST} In-Ear Insights: Team Bonding vs Team Building
    In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the differences between team bonding and team building. Which is appropriate for what kind of situation? Tune in to hear how the activities differ, what NOT to do, and ways you can improve your company’s team growth initiatives. Machine-Generated Transcript What follows is ...
  • {PODCAST} In-Ear Insights: AI and the Future of Sales Keynote Audio
    In today’s episode of In-Ear Insights, we present the audio from a recent keynote I gave at the National Speakers Association event in Los Angeles on the future of sales and how artificial intelligence will change it. We cover topics such as what AI is, what it isn’t, what it can and can’t do, and then ...
  • {PODCAST} In-Ear Insights: Governance of Marketing Technology and AI
    In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the process of aligning marketing technology and artificial intelligence initiatives with best practices for governance and compliance as part of the run-up to the IBM Win with AI Summit. (register here for the summit in NYC!) One of the reasons why ...
  • Marketing Insights Q&A: How to start a podcast?
    Genevieve asks, “What tips would you give to someone wanting to start a podcast?” Having been a podcaster since 2005, I have so many. To keep it simple we’ll focus on the best practices. There are 10 basic best practices that are important for starting a podcast and doing it well for your business: Have clear, measurable goals. Start ...
  • {PODCAST} In-Ear Insights: Jobseekers and Personal Brands
    In this episode of In-Ear Insights, listen as cofounders Katie Robbert and Christopher Penn discuss all things employment for jobseekers, such as: What jobseekers should be doing in interviews Tactical tips for LinkedIn profiles Is Comic Sans ever appropriate? What hiring managers really want How to demonstrate skills without breaking NDAs How many jobs to apply for every week if you’re ...
  • {PODCAST} In-Ear Insights: Cats and Dogs of Pet Influencer Marketing
    In today’s episode of the In-Ear Insights podcast, we look at the power of pets – namely, dog and cat petfluencers. We dig into: What is an influencer? Why dogs make better influencers than cats when it comes to costumes. How to think about pet influencers, including analytics to assess. Tactical takeaways, such as where to use your own ...
  • Marketing Insights Q&A: Where do I get started learning marketing analytics?
    Marketing Insights Q&A: Where do I get started learning marketing analytics? We get this question and its variants, like “how to learn marketing analytics” often. There are three sets of content to pay attention to when learning marketing analytics: courses, books, and blogs. Courses will help you build a foundation of knowledge, books will help you ...
  • Marketing Insights Q&A: Digital Channel Strategy
    Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: Does every brand have to have a presence on all the digital channels, or does it have the liberty to choose a few? Example, should we invest in social media, search engine marketing, search optimization, video marketing etc. at the same time? Two answers to this question ...
  • Fighting Dark Data with CEO Katie Robbert
    What is dark data, and how do we combat it? In this episode of The Difference, the podcast of sister company Brain+Trust Partners, listen to Trust Insights CEO Katie Robbert as she discusses dark data, organizational theory, and how effectively managing the people creating the data is the fastest path to lighting up dark data. Don’t ...

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